Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
Gazprom-Media Holding is summing up the results of 2025, which saw it strengthen its positions in key business segments. Its strategy, focused on technological development, high-quality content creation, and the implementation of its social mission, continues to deliver sustainable results.
RUTUBE consolidates digital assets The year 2025 for RUTUBE was marked by the consolidation of digital video platforms under the RUTUBE brand; the asset development team was united by the IT hub RUTUBE TECH. The total number of views for the year amounted to more than 50 billion – 3.5 times more than the previous year. The average viewing time is 46.1 minutes per day; the content library exceeds 430 million videos. According to Mediascope, the monthly audience has grown to 80.6 million users. The international presence is also actively growing: foreign views increased from 444.4 thousand to 2.1 billion, with Kazakhstan, Belarus and the USA becoming the leaders. According to RUTUBE, more than 4.5 million channels are registered on the platform, and authors were paid almost 1.5 billion rubles in remuneration for displaying advertising per year. The introduction of artificial intelligence technologies ensured an increase in engagement by 75%; the hybrid approach reduced video moderation time to four minutes. Cybersecurity systems demonstrate high stability and efficiency, constantly monitoring and analyzing all possible threats. Cyber risk management is one of the strategic priorities of digital assets, ensuring the reliability of Gazprom-Media Holding’s video services and the availability of content for users. The strategy of PREMIER, which has become part of the single umbrella brand RUTUBE, is based on partnerships and co-productions with TV channels and studios, which allows the production of high-quality content while optimizing costs. Among the most popular projects of this year are the comedy “Old School” about an old-school mathematics teacher (according to online cinemas, more than 30 million views on PREMIER and START), the military drama “Taganrog”, as well as the series “Overheard in Rybinsk”, which became the most successful launch in the history of the platform among the first seasons, produced by the film company 1-2-3 Production, which actively cooperates with television channels and leading streaming services. In 2026, the Holding plans to complete the consolidation of digital assets, which will provide users with a single entry point and seamless viewing of multi-format content.
The Power of Content: Leading Television BrandsThe Holding's television brands demonstrated strong growth, strengthening their leadership in their niches. For the first time since 2020, TNT became Russia's leading entertainment channel among audiences aged 14–44, with an average daily share of 8.6%, an 11% increase compared to the same period in 2024*. Friday! ranked among the top two of the big three entertainment channels for the year, with a 5.5% share from Monday to Friday, when its own shows and reality programs air**. The channel's average share in major cities increased by 9% compared to 2024, reaching 5.2%***. TV-3 increased its share among audiences aged 14–34 on weekdays by 26%, entering the top three entertainment channels****. NTV retained second place for the fourth year in a row among Russian television channels among audiences over 18*****. Among the 25-54 year-old audience, NTV has held a confident first place in the weekend morning slot for 14 years: the channel’s share is 10.9%.****** Match TV remains the country’s main sports channel, having increased its share this season by 25% among the male audience aged 14-59 compared to the same period last year. *******
* Mediascope, TV viewing data, January 1–December 20, 2025 vs January 1–December 20, 2024, 14:44, Russia 0.** Mediascope, Russia 100, All 14:44, January 1, 2025–November 30, 2025, weekdays Mon–Fri, 05:00–29:00, Share (%). *** Mediascope, Russia 100, All 14–44, 01/01/2024–11/30/2025, 05:00–29:00, Share (%).**** Mediascope, TV viewing data, January 1–December 20, 2025, weekdays, 10:00–20:00, All 14–34, Russia 0 .***** Mediascope, TV viewing data, from 2022 to 2025, January 1, 2022–December 20, 2025, 18 , Russia 0 .****** Mediascope, Sat/Sun (10:20–13:00/14:00), 18.01.–04.05., 17.05.–13.07., 30.08.–23.11.2025, All 25–54, Russia 100, Share (%).******* Mediascope, TV viewing data, 14.07.2025–20.12.2025 vs 15.07.2024–21.12.2024, M 14–59, Russia 0.
Voice of the Holding: Strengthening GPM Radio's Position. GPM Radio maintained its position among Russia's top three radio holdings, demonstrating growth across key metrics. The monthly audience of its radio stations exceeded 39 million listeners in cities with populations over 100,000 (12). The sub-holding led in share growth among the 30-39 age groups (20.1%) and 40-49 age groups (19.3%)*. In 2025, 39 new broadcast outlets were launched.
* Mediascope, April – September 2025, Russia 100 .
Mission: social projects and work with bloggers In 2025, Gazprom-Media Holding continued to consistently implement the PRO corporate responsibility program. Among the priorities are the production of socially significant content, information support for NGOs and charitable foundations, targeted assistance to SVO participants and their families, as well as care for the older generation. This year, the annual “Special Talents” competition, aimed at finding and supporting gifted children with special needs throughout Russia, received more than 4 thousand applications from 80 regions of our country and 6 regions of the Republic of Belarus. The TV-3 charity marathon “New Year’s Miracles” has helped 55 children over 10 years, collecting almost 80 million rubles. GPM Radio demonstrates a special strength in uniting the country. His all-Russian project “The Country Sings Katyusha!” on Victory Day covered 300 cities, turning into a nationwide event. A special role is given to the Insight People production center, which unites more than 2,700 bloggers in 89 regions of the country. This community has a direct conversation with the audience in the language of modern media, which was confirmed by the multi-format media marathon “Memory Card” for the 80th anniversary of the Victory. It combined the military drama “Platform 19/44” about child heroes, the documentary “Letter of Vera” about the feat of the home front, a series of videos and a touching music video “Dad, we are with you.” The Holding’s digital assets also implemented a number of inclusive and cultural projects: with the support of RUTUBE, popular animated series were adapted for hearing-impaired children, PREMIER implemented initiatives with the Pushkin Museum and charitable foundations.
Russian Cinema: National Stories' Success at the Box Office. This ongoing dialogue with millions of viewers is naturally reflected in big-screen cinema. The Holding's creative companies translate success into box office sales, demonstrating the power of national narratives. Of the nine blockbuster films, six were released by Central Partnership. "The Wizard of the Emerald City: The Yellow Brick Road" became the top-grossing film in Russia in 2025, grossing over 3.3 billion rubles. The biographical drama "The Prophet: The Story of Alexander Pushkin" surpassed the 1.6 billion ruble mark, while the folk comedy "Batya 2: Grandfather" and the film "August" grossed over 1.5 billion rubles. "Alice in Wonderland" and "Kraken" grossed over 1.2 billion rubles and 1.1 billion rubles, respectively*. These results are clear evidence that stories rooted in Russian cultural heritage resonate with audiences.
*Data from the Unified Federal Automated Information System for Film Screenings in Cinemas (UAIS) for 2025.
Going global: exporting content and meaning The holding is consistently strengthening the position of Russian content in the international arena. In 2025, films distributed and produced by the Central Partnership film company were released in 44 countries, the number of international releases reached 63. The geography of film distribution is wide – content is successfully acquired for the markets of Europe, the USA, Latin America, the Middle East and Asia. Projects such as “The Last Ronin” and “The Wizard of the Emerald City. “Yellow Brick Road” exhibits the most extensive geography, being sold in more than 60 countries. They are followed by “The Prophet. The Story of Alexander Pushkin” and “Kraken”, presented in 48 countries. The most ambitious release to date is “The Wizard of the Emerald City. Yellow Brick Road” has already taken place in more than 30 countries, including China and Latin America, with screenings in India and Italy planned in the near future. The Holding considers co-production to be the most promising direction – joint production with foreign partners, which allows you to create content that simultaneously meets the interests of both Russian and foreign audiences. The strategic focus is on the markets of Asia (China, India) and the Middle East (UAE, Saudi Arabia, Turkey), where there is significant audience growth, active government support for creative industries and demand for alternative Western content. As part of cooperation with the UAE, it is planned to expand the range of international projects, including feature films and TV series, as well as the creation of the Russian-Emirati Center for Creative Industries. In parallel, the Holding maintains active interaction with the CIS countries and explores opportunities for partnerships in Latin America – in Brazil, Argentina, Mexico and other countries in the region with a rich cinematic heritage.
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