Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
Gazprom-Media Holding companies held 145 events in 2025 as part of their own educational career guidance project, PROfnavigator. These events introduced 16,920 schoolchildren and students to the media industry and its professions. The leading broadcasters in terms of the number of events were GPM KIT (67); GPM RTV (15); GPM Radio (10); YAPPY (4); and NTV (3). The KIT Territory project included 34 film screenings in more than 18 regions of Russia, as well as 10 creative meetings and lectures for 10,898 schoolchildren and students across the country.
Thus, since the project’s inception, 71,265 schoolchildren and students have taken part in 743 organised events.
Videos (lectures, excursions, interviews, and school reports) on the PROfnavigator channel on the RUTUBE platform have been viewed more than 15,000 times.
Students from Moscow colleges became new partners of the PROfnavigator project in 2025. They were given the opportunity to develop practical skills in the film and media industries at Gazprom-Media Holding facilities thanks to an agreement between Russia's leading media holding and the Moscow Center for the Development of Professional Education, which unites all of the capital's colleges. More than 10 practical activities were organized for students from Film College No. 40 of the Moscow International Film School and Entrepreneurship College No. 11, including participation in television show filming, excursions, master classes, lectures, pitching of student animation projects, and more.
Also, as part of its collaboration with secondary vocational education institutions, Gazprom-Media Holding representatives served on the jury and participated in the awards ceremony for the "Profession in the Frame" student film festival. Students from 48 educational institutions across the capital participated in the competition.
The key event was the "What Influences" art school for cultural and educational projects, held in August at the Tavrida Federal Territory in Crimea. Organized jointly with the Tavrida Art Cluster, the event brought together over 100 young professionals in media, PR, and social engineering to develop communications strategies for socially significant initiatives. The "What Influences" art school served as a practical platform for generating ideas and developing concrete solutions. Participants from over 50 Russian regions worked on real-world problems from non-profit organizations during the intensive educational program, under the guidance of Gazprom-Media Holding experts. The school's main outcome was 18 completed communications projects covering a wide range of social topics: from supporting people with disabilities and promoting reading to environmental education and career guidance for young people. The best projects, selected based on the presentations, received further support from the school's organizers and partners, including the Presidential Grants Fund, Sberbank's "Contribution to the Future" program, Netology, and Beeline. This support included expert guidance, assistance in finding funding, and media promotion. A partnership with the Insight People production center enabled mentoring from experts in the blogging industry, helping the participants find innovative approaches to promoting their ideas.
In the year of celebrating the centennial anniversary of the Artek International Children’s Center, Gazprom-Media Holding congratulated the Artek residents and provided large-scale information support. One of the key events of the anniversary year was the opening of the author’s studio for the RUTUBE video platform. The studio is equipped with professional equipment for filming, editing and dubbing video. The space is intended for the creative development of young participants, where children can try themselves in the roles of bloggers, directors and screenwriters. Children will be able to create content about life in Artek, share their achievements and inspire peers from different countries. The opening of the studio is part of the Gazprom-Media Holding project “PROfnavigator”, which helps young people choose areas for development and develop professional skills for a successful start in the media industry. In addition, four master classes on producing, four creative meetings on a travel blog, and a special screening of the documentary film “Peter I. The Last Tsar and First Emperor” produced by the film company “1-2-3 Production” were held for Artek residents. The children witnessed the key events of the era of Peter I: from large-scale battle scenes at Narva and Noteburg to transformations in public life. Of particular interest were the expert comments that helped to understand the historical context. Before the start of the show, Artek residents received a special surprise – a video message from Daniil Muravyov, who played the role of young Peter I. The actor personally greeted the audience. Young viewers noted that the film gave them answers to many questions about the creation of the Russian fleet and the formation of the state. As the guys emphasized, the story of the great emperor inspires to overcome difficulties and persistently achieve goals.
A free course on radio advertising was launched by GPM Advertising in collaboration with GPM Radio as part of Gazprom-Media Holding's educational programs. This practical guide for marketers and entrepreneurs includes 11 lectures with videos, presentations, and quizzes covering the structure of the radio market, audience characteristics, creating radio commercials, evaluating effectiveness, and the interaction of radio with TV, digital, and outdoor advertising.
Gazprom-Media Holding traditionally served as the official media partner and supported the All-Russian Youth Award "SHUM"—a flagship project of the Federal Agency for Youth Affairs—designed to recognize talented media professionals from across the country. Finalists in the "Energy of Youth" category were given a tour of the RUTUBE and PREMIER offices and a master class on video promotion. At the All-Russian Youth Educational Forum "SHUM," TNT presented a program from "PROfnavigator" and "Media Club," which included lectures, master classes, case studies, and a private screening of a new project. Representatives from the PR department of Gazprom-Media Television and Radio Broadcasting discussed the stages of promoting TNT projects with the participants, shared the secrets of writing creative copy, and also hosted a screening of the travel game show "Kto Kuda" (Who's Going Where) and a public talk with a creative producer. A representative of the KIT GPM participated in the development of the concept that will form the basis of the updated SHUM format for the upcoming season.
In 2025, Gazprom-Media Holding took its collaboration with higher education institutions to a new level. The holding and HSE University signed a cooperation agreement on the sidelines of the "Creative Code. Russia" forum. The partnership includes the development of educational programs and specialized modules focused on the real needs of creative industries, with the participation of Holding specialists, as well as the organization of internships for students from the HSE Faculty of Creative Industries at Gazprom-Media Holding companies.
The Holding continues its systematic work to integrate educational programs in the regions. As part of a media tour of RUTUBE and PREMIER assets in historical territories, representatives of the Holding's companies met with students from local universities, presented the "Bloggers' Academy" educational course, and discussed plans to open new author studios. GPM RTV experts conducted lectures and master classes for students from the Ural Federal University, the Yekaterinburg Humanitarian University, Irkutsk State University, Omsk State Technical University, Far Eastern Federal University, Kazan (Volga Region) Federal University, HSE – St. Petersburg, Kuban State University, Tomsk State University, and Nizhny Novgorod State University. Lobachevsky, and others. During the meetings, the experts introduced students to PR tools for social media promotion, case studies on promoting the holding's TV channel projects while taking regional specifics into account, examples of how to make any project visible in the media, how to start a career in media, the specifics of TNT's operations, the full project promotion cycle: from promotional activities and marketing strategies to PR support, working with television celebrities, trends and conditions in the modern media environment, methods for developing creativity, and more.
Active collaboration with Moscow universities also continued. Experts from Gazprom-Media Holding and its companies conducted lectures, seminars, master classes, and meetings with students from the Presidential Academy of the Russian Presidential Academy of National Economy and Public Administration, State University of Management, Peoples' Friendship University of Russia, State Institute of Radio and Television, Russian State University for the Humanities, Moscow State Institute of International Relations (MGIMO), Moscow State University, and other universities. Partnerships with universities are aimed at creating innovative curricula, implementing educational projects, and developing the international presence of Russian media education. Key initiatives for the year encompass both domestic market development and the export of educational technologies. In December 2025, a Gazprom-Media Holding delegation led by CEO Alexander Zharov held a working meeting at the Plekhanov Russian University of Economics branch in the United Arab Emirates. The parties agreed to jointly develop new educational programs in creative industries, tailored to the Middle East. This project aims not only to train highly qualified personnel for the media sector but also to strengthen the position of Russian education and its cultural influence abroad.
At the St. Petersburg International Economic Forum (SPIEF 2025), an agreement was signed with the participation of the Russian Ministry of Science and Higher Education and the National Priorities NGO to create the country's first educational platform for prospective students. The platform is being developed based on a documentary project by the NTV channel and will serve as a single access point for information about leading Russian universities, their academic achievements, and student life. The goal is to popularize science and increase trust in Russian higher education among young people.
On September 5, 2025, NTV aired the premiere episode of the sixth season of the documentary project "My Universities. The Future is in the Present." This socially significant project explores the country's professions and leading educational institutions, as well as the limitless opportunities in the education market, to help teenagers decide where to study after high school.
This season, 16 episodes aired, in which the hosts introduced viewers to such universities as the Buryat State Agricultural Academy named after V.R. Filippov, the South-Russian State Polytechnical University named after Platov, Amur State University, Yaroslavl State Technical University, Plekhanov Russian University of Economics, Grozny State Petroleum Technological University named after Academician M.D. Millionshchikov, Kabardino-Balkarian State University named after Kh.M. Berbekov, Voronezh State University, and the Saratov State University of Genetics, Biotechnology and Engineering named after N.I. Vavilov, Murmansk Arctic University, Peter the Great St. Petersburg Polytechnic University, Petrozavodsk State University, Kalmyk State University named after B.B. Gorodovikov, Buryat State University named after Dorzhi Banzarov, Novosibirsk State University and Moscow State University of Civil Engineering.
Gazprom-Media Holding acted as a media partner for the All-Russian Movement of the First project, "Media Attraction," which introduces schoolchildren, students, and teachers to the world of media professions. Gazprom-Media Holding's companies, PREMIER online cinema, and Children's Radio served on the jury and awarded the winners of the "Media Attraction" project. As part of the Movement of the First projects, "Media Attraction" and "Behind the Scenes Media," participants were introduced to GPM KIT, Children's Radio, and the publishing house of "7Dney" and "Karavan Istoiy" magazines. Company representatives conducted tours and participated in a video report with the hosts of the Movement of the First.
GPM Advertising experts served as judges at the scientific and practical conference "Science for Life" (Media Start) organized by the "Media Class in a Moscow School" project office. The experts evaluated projects and works in the fields of Advertising and Public Relations, as well as Urban Life.
GPM Radio experts evaluated youth projects in the "KreativFM" creative competition.
Students presented their concepts at a pitching session held at HSE University. The jury included Yulia Andryushova, Director of the Business Communications and Analytics Department at GPM Radio, GPM Advertising expert, and co-chair of the AKAR Radio Committee, as well as Nikita Savinykh, producer of Humor FM. Particular attention was paid to patriotic education of young people. NTV correspondent Alexey Ivliev participated in the 1st All-Russian Scientific and Practical Conference "Modern Media: Meaningful Strategies and Personnel Training," where he spoke about the work of war correspondents on the front lines and emphasized that a journalist should always be a patriot of their country. Speaking about the connection between patriotism and journalism, the correspondent emphasized that, regardless of the topic, a journalist should love their homeland. During the conference, Alexey Ivliev also met with students from the HSE Faculty of Creative Industries' Institute of Media.
Media Press launched the project "Our Heroes. Meetings on the Rowing Boat" about SVO participants and volunteers. "Our Heroes. Meetings on the Rowing Boat" is a series of meetings between students of the St. Petersburg Cadet Corps of the Boarding School for Girls of the Russian Ministry of Defense with SVO participants, volunteers, doctors, and those assisting special operations forces in the rear. The organizers noted the relevance of such events, which are designed to maintain connections between generations and pass on important values.
Over 150 children and accompanying adults from the liberated territories of the Donetsk and Luhansk People's Republics, as well as the Kherson and Zaporizhia regions, celebrated Children's Day at the Children's Radio Disco in the Kremlin Palace. They not only had the opportunity to attend a concert featuring their favorite artists and sing along, but also to see the Russian capital and the grandeur of the Kremlin. The event not only facilitated the integration of new regions into the national cultural space of Russia but, as the accompanying adults noted, was one of the most memorable experiences of the children's lives.
As part of the KIT Territory project, film screenings of cartoons by the YARKO animation company, including "Uletnaya Deliverash" (Awesome Delivery), "Shushumagia" (Shushumagia), the films "The Bremen Town Musicians", "Catherine the Great", "One Hundred Years Ahead" (A Hundred Years Ahead), the films about cosmonaut Alexei Leonov "My Destiny – I Myself!" (Challenge), "Podolsk Cadets", "Rubezh", "I Believe Nothing Will Happen to Me", "Find and Tell", "Peter the Great: The Last Hero and the First Emperor", "Abnormal", "Distant Loved Ones", "The Wizard of the Emerald City: The Yellow Brick Road", "Ognivo", and "Palma 2" (Flame), and meetings with the filmmakers were organized for children from the VDC "Orlyonok", VDC "Orlyonok", VDC "Artek", VDC "Okean", VDC "Scarlet Sails", and the Russian Children's State Library.
In the summer of 2025, as part of the anniversary session of the All-Russian Children's Center "Orlyonok," Children's Radio Editor-in-Chief Elena Bondarenko gave ten master classes, during which she explained how to make even the most serious topic engaging, where to find ideas for new projects, and what a true radio host should be able to do. She also held motivational meetings with the "eagles" of the anniversary session—boys and girls from all regions of Russia, South Ossetia, Belarus, and the Republic of Srpska.
Students and pupils of media classes visited the filming of the show “Mask”, “Show Avatar” and the musical project “NTV Apartment House at Margulis”. At the “Mask” show, the guys found themselves behind the scenes of the project and saw how the channel’s flagship project was created: they learned how the filming process works from the inside, went into the sound and director’s studio, looked at the original costumes of the show’s participants, visited the dressing rooms, and also went on stage and walked the path of a “Mask” participant. After the excursion, the guys settled down in the auditorium and witnessed one of the semi-finals of the sixth season of the show. On the set of the musical project “NTV Apartment House at Margulis”, the guys met the presenter Evgeny Margulis, learned how one of the most intimate and atmospheric television projects is created and, of course, became spectators of an episode with the popular group “Three Days of Rain”. Behind the scenes of the high-tech “Avatar Show,” the guys learned how the filming process of an incredible show works, in which the stars control fantastic digital avatars in real time from a special room, and only their voice, movements and emotions can give them away. Participants visited a sound engineering studio and a separate closed studio where digital avatars of the show’s characters are created, and where the participants themselves put on sensors and glasses. The guys also went on the main stage and took pictures near the jury chairs. This allowed the guys to better understand the specifics of working on television. After the excursion, the guys took their seats in the auditorium and watched the second episode of the fourth season of the show.
One of the formats for educational and outreach activities is intellectual games. In 2025, under the leadership of Alexey Blinov, General Director of Media Press, approximately 10 intellectual games were held. For example, in St. Petersburg, the "Battle of Intellects. First" game was held, where schoolchildren competed in erudition, logic, and teamwork. The format, tasks, and questions for the game were developed by volunteers from the "Movement of Firsts" in collaboration with the Innovative Center for Game-Technical Practices at the Herzen State Pedagogical University of Russia. The event was hosted by Alexey Blinov, General Director of Media Press. The game helped participants develop skills in teamwork, leadership, and quick decision-making. Participants of the "Media Class in a Moscow School" program participated in an intellectual game based on the film "Alice in Wonderland," hosted by two-time Crystal Owl winner Alexey Blinov.
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.