Translation. Region: Russian Federation –
Source: Saint Petersburg State University of Architecture and Civil Engineering –
An important disclaimer is at the bottom of this article.
At the end of 2025, the Tashkent University of Architecture and Civil Engineering (TASU, Republic of Uzbekistan) published a textbook, "Marketing," authored by professors from SPbGASU and TASU.
The authors from SPbGASU are Dean of the Faculty of Economics and Management Galina Tokunova and Deputy Dean for Academic Affairs Olga Bochkareva, and from TASU are Professor of the Department of Management Dilfuza Berdieva and Associate Professors of the Department of Management Nadira Mamatkulova and Ezoza Khaidarova.
This textbook is designed for students majoring in economics, as well as students enrolled in continuing professional education programs. It aims to develop a comprehensive understanding of the marketing management system and the main marketing tools. Structurally, the textbook comprises fifteen thematic chapters that consistently explore key aspects of the subject.
The textbook became part of the educational and methodological work carried out by SPbGASU and TASU under a cooperation agreement concluded in 2006. This activity is aimed at strengthening international ties between two leading educational centers in the field of architecture and construction in Russia and Uzbekistan.
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