Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
Gazprom-Media Holding is actively working with the younger generation interested in the media sector as a potential avenue for professional growth. Through the PROfnavigator project, the Holding helps young people choose a career in the media industry and develop pre-professional skills. Eleven events were held in December.
On December 5, at the conference "The Voice of Heroes: Tools, Practices, and Case Studies of New Media," Georgy Ryumin, creative producer at GPM KIT, held a master class titled "Stories Around Us: Storytelling Basics, the Concept of Film Language, and the Structure of a Good Story."
On December 6, Georgy Ryumin held a master class for student media directors and staff, titled "What a Producer Sees in Film: About the Hero, About Dialogue, About Understanding Complex Films, and Why Watch Them."
On December 9, students from the media class at School No. 630 visited Energy Radio Station and immersed themselves in the modern radio industry. Energy producer Bogdan Kantemirov led a fascinating masterclass on creating on-air content and radio show programming. The students interviewed Roma Mironov and Dasha Kudrich, hosts of the morning show "JOYSTICKS."
On December 11, Georgy Ryumin held a master class at the Insight People creative hub on the topic of "Creativity."
On December 15, GPM RTV experts Yulia Vugina, Irina Ovchinnikova, and Olga Turkina spoke to students at Far Eastern Federal University about powerful brand promotion tools and engaging audiences. The experts analyzed key brand promotion methods—collaborations, integrations, and PR—and demonstrated how they are applied in various industries. They focused on the role of communications management in the work of a modern professional and the versatility of marketing tools, which are equally effective in media, sports, and mass events. The experts shared practical case studies of project promotion and explained how to build communications around major events and brands. The students learned how collaborations and integrations help attract and retain audience attention, and how PR is becoming a strategic growth tool.
On December 16, the National Center "Russia" hosted the premiere of the animated series "Tekhnolike," created by YARKO with the support of IRI. The screening was held for students of the Movement of the First. "Tekhnolike" tells the story of a teenage girl in the cyberpunk genre. Together with her friends, she tries to navigate the digital world and learn how to communicate online. After the screening, a discussion with the project team took place about how animation can help develop cybersecurity skills in children. Through series, teenagers experience the situation alongside the characters and draw their own conclusions. And this is more powerful than dry instructions or any "don'ts" from adults.
On December 16-17, Georgy Ryumin recorded a podcast with four bloggers as part of the Insight People conference. Representatives of Gazprom-Media Holding also participated in a pitch session for 11 regional bloggers' media and social projects, titled "Insight People."
On December 22, Georgy Ryumin conducted a career guidance tour at the GPM KIT office for applicants to Film College No. 40.
On December 23, 220 students from media classes and the Yunarmiya (Youth Army) attended the RUTUBE New Year's Eve party, "New Year at Hogwarts," at the Moskva Concert Hall in Ostrov Mechty Park. The RUTUBE video service, in collaboration with the Imperial Orchestra, created a unique experience for fans of the Harry Potter universe and admirers of the music of legendary Hollywood composer John Williams, whose melodies feature in the famous film adaptations. The media class students combined business with pleasure, filming a report about their visit and interviewing the conductor of the Imperial Orchestra.
On December 24, Georgy Ryumin held a master class on production and a tour of the GPM KIT office for Yunarmiya students. The children also watched the film "Palma 2."
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