Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
Portal Get to Know Moscow joined the city's "Million Prizes" loyalty program. This was announced by the capital's Department of Information TechnologyNow, for activity on the portal and in the "Discover Moscow" app, users are awarded city points, which can be used to obtain goods and services from partner organizations on the website. ag-together.ru.
"Moscow is a city with a rich history, unique architecture, and a diverse culture. The 'Discover Moscow' project offers interesting facts, tours, and routes that allow residents to discover new aspects of the city's history and culture. Now, by learning about the outstanding figures who lived and worked in Moscow, its architecture, iconic sites, and historical landmarks, users of the portal and app can earn points in the city's 'Million Prizes' loyalty program. We are thus developing a modern and convenient tool that makes learning even more engaging," the press service of the Moscow Department of Information Technology reported.
Users aged 14 and older with a full account on the mos.ru portal can earn points for their activities in the project. They must also register on the website or in the "Discover Moscow" app using Mos ID. The first 100 points will be awarded to loyalty program participants upon initial registration through mos.ru after December 10, 2025.
City points can also be earned by participating in various events. Authorized users can take interactive quests and quizzes. Experts in Moscow history will receive 20 city points for correctly answering all quiz questions and receiving an "excellent" grade; 10 points for a "good" grade (more than half correct); and five points for a "poor" grade. City points can be earned by participating in up to three quizzes or quests within a month, regardless of grade.
In the section Quizzes More than 130 thematic quizzes have been collected. The ranking of the most popular ones opens quizzesdedicated to the 270th anniversary of Lomonosov Moscow State University, as well as a quiz on the history of Moscow merchants. Puzzle lovers might be interested in Polytechnic Museum quiz.
In the mobile app, users most often complete an AR quest "The Conquest of Space at the Cosmonautics Museum", as well as a quest A Walk with a Stone Lion, in which stories about Moscow buildings are told by a digital stone lion cub – a symbol Department of Cultural Heritage of Moscow.
Users of the "Discover Moscow" mobile app can earn five city points for exploring the city's architectural secrets and lost historical sites using augmented reality (AR) technology. Points can be earned for exploring up to two AR sites per month.
While strolling through the capital's iconic places, users can open pages of objects inapplication And thanks to the augmented reality option, discover fascinating details. For example, see what Stalin's eighth skyscraper, never built in the 1930s, might have looked like, as well as the Red Gate and Sukharev Tower, lost at various points in history, and the palaces of the Russian emperors in the Kolomenskoye and Tsaritsyno museum-reserves.
Loyalty program members will receive a one-time 50 city points for subscribing to the weekly "Discover Moscow" digest. The same number of points can be earned for each review of attractions (monuments, museums, sites, routes, quests, and quizzes). You can share up to three moderated reviews per month, left on the portal or in the mobile app.
"Discover Moscow" is a joint project of the capital's departments information technology, cultures, cultural heritage, education and scienceThe portal and mobile app offer over 300 walking routes across various districts of the city. The interactive guide contains photographs and descriptions of over 2,400 buildings, over 700 monuments, 400 museums, 500 historical sites, and 330 famous figures connected to the city.
Users of the Discover Moscow portal and application can use accumulated points, for example, to receive exclusive souvenirs New Year's collection city loyalty program, prepared for the opening of the large-scale city project "Winter in Moscow."
In addition, the city loyalty program "A Million Prizes" Allows you to redeem points earned for active participation in Moscow Government electronic projects to obtain a variety of goods and services from partner organizations. Accumulated points provide access to promo codes for discounts at stores and cafes, and event tickets. They can also be used for charity and assistance to foundations, or to top up a Troika transport card or parking account. Program participants can choose how to use their points.special categories on the Million Prizes program website, as well as support Moscow entrepreneurs, non-profit organizations, and public initiatives.
The project is being implemented by the State Public Institution “New Management Technologies” together withMoscow Department of Information Technology.
The creation, development and operation of e-government infrastructure, including the provision of mass socially significant services, as well as other services in electronic form, are consistent with the objectives of the national project "Data Economy and Digital Transformation of the State" and the Moscow regional project "Digital Public Administration." More information about Russia's national projects and the capital's contribution can be found atspecial page.
Get the latest news quickly on official Moscow messaging channels. MAX AndTelegram.
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