Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
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The Russian capital annually strengthens its cooperation with international partners and helps domestic brands advance in promising markets. A significant event for the fashion industry was Moscow Fashion WeekIt was held for the fifth time from August 28 to September 2, 2025. Compared to the fourth season, its attendance doubled, reaching 120,000 people. The number of participating designers also doubled, reaching more than 360, noted Natalia Sergunina, Deputy Mayor of Moscow.
"Over all seasons, contracts worth over a billion rubles have been signed, a third of which is the result of the fifth Fashion Week. But the real economic impact is even greater. Moscow Fashion Week provides an additional impetus for the development of event tourism, the creative sector of the economy, the manufacturing industry, and other related sectors," said Natalia Sergunina.
The project's key objectives are to promote domestic producers, expand their presence in domestic and international markets, and foster cultural exchange, as the fashion industry encompasses more than just clothing design and production.
Anniversary season
Representatives from 13 countries, from China and India to Turkey and South Africa, participated in the fifth Moscow Fashion Week. Designers from 33 Russian cities presented their collections: Moscow, St. Petersburg, Simferopol, Murmansk, Krasnodar, Kazan, Yakutsk, Chelyabinsk, Rostov-on-Don, Omsk, Yekaterinburg, and others.
The World Fashion Shorts short film festival showcased works by directors from Russia, Argentina, Brazil, and other countries.
As always, expert meetings were popular. They held 25 lectures on fashion traditions, continuity, and digital technologies in the industry, and discussed the integration of cultural codes into contemporary design. Similar themes were reflected on the catwalk. For example, one Russian brand presented a collection inspired by 20th-century aesthetics and Sergei Diaghilev's famous "Russian Seasons." This was both a tribute to our history and a promotion of Russian culture.
BRICS Fashion Summit
Since 2023, a major business event, an international forum, has been held under the auspices of Moscow Fashion Week. BRICS Fashion SummitOver the course of its history, it has brought together hundreds of Russian and international designers, heads of leading companies, managers, experts from industry associations, and journalists from109 states.
In 2025, the forum attracted over 260 professionals from 65 countries—a third of the world's nations. Delegates were also treated to special sessions on South Africa, Brazil, and Russia's national character. Visitors to the "Native Motifs" exhibition were introduced to the costumes of Russia's ethnic groups and the current fashion trends created using them.
At the forum, memorandums of understanding were signed with the city of Rio de Janeiro and the organizers of China Fashion Week. The documents envisage a long-term cultural and business partnership.
The International Fashion Federation BRICS facilitates the expansion of cooperation. Declaration Its creation was signed in Moscow last year. The organization currently includes 60 countries.
Thanks to Moscow Fashion Week and the BRICS Fashion Summit, Russian designers are increasingly being invited by their international counterparts. They have already participated in industry events in Indonesia, China, Turkey, India, and Costa Rica. In 2026, Russian brands are planning to expand their presence, including in the Western Hemisphere.
Opportunities for development
The "Made in Moscow" program has become an important tool for promoting local brands. One in five of its residents is associated with the fashion industry. Over the course of Moscow Fashion Week, more than 135 Moscow designers showcased their collections.
The art pavilions of the Made in Moscow program operated as part of a large-scale project Summer in MoscowTwo of them—on Kuznetsky Most and Bolotnaya Square—offered fashionable looks. The "Clothing" and "Green Market" markets located there showcased over 30,000 products. Attendance at the Green Market on Bolotnaya Square increased by 50% this year. Thanks to the "Summer in Moscow" project, 260 clothing, footwear, and accessory manufacturers showcased their products.
With the city's export support, Moscow projects are entering promising markets in China, India, Malaysia, and the United Arab Emirates. Business missions are organized for them and they are invited to participate in international exhibitions. Since 2018, thanks to Moscow Export Center 26 fashion industry companies were introduced to foreign marketplaces.
Additionally, local brands can reimburse equipment and employee training costs, conduct pilot testing of new materials at suitable sites, and receive grants to patent inventions and utility models in Russia and other countries. All of this is part of the city's comprehensive support for entrepreneurs.
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