Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
The cultural reference points of Hollywood films are no longer perceived as an absolute standard. Audiences expect stories that resonate with their national mentality, traditions, and notions of family, morality, and social responsibility.
The demand for cultural multipolarity is already a global trend. This is providing impetus for the development of international cooperation. The most promising countries are China, India, Indonesia, Malaysia, Thailand, the UAE, Saudi Arabia, and Turkey. Several factors play a role here: audience size and growth, government support for creative industries, shared values, and the demand for alternative content to Western culture. The CIS countries are also under focus.
"We understand that entering the global market isn't always straightforward. Often, the most promising growth opportunities arise at the intersection of industries, where film, music, digital technologies, event formats, and new ways of reaching young people intersect. We recognize this potential and translate it into concrete partnership projects."
Boris Khanchalyan, Deputy General Director of Gazprom-Media Holding
This involves the potential export of not just content, but turnkey solutions: successful media formats, expertise in building and monetizing services.
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.