Translation. Region: Russian Federation –
Source: Official website of the State –
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Projects by students from the State University of Management won the International Student Festival of Social Projects at the Russian State University for the Humanities (RSUH) "MediaGame."
The competition annually brings together students, experts, and media professionals to develop youth social projects, where participants can bring their creative ideas to life in a media format.
More than 650 works were submitted to the competition in the categories of photo, video, poster, audio, text, and Integrated Social Project.
Students from the Institute of Marketing at the State University of Management, studying in the Advertising and Public Relations program, won in the Poster and Audio categories.
Anastasia Solovieva, a third-year student in the Advertising and Digital Design 3-1 group, prepared a winning project in the Poster category under the supervision of Olga Vasilyeva, titled "Not Everything That's Green Is Eco," dedicated to the phenomenon of greenwashing, which discredits the concept of responsible consumption.
"The composition centers on the hand of a dishonest marketer, alluding to the Grinch—a character who embodies evil and the theft of values. This visual metaphor emphasizes the manipulation that lurks behind the "green" façade: the Grinch offers consumers a product saturated with false eco-labels. The key element of the revelation is the oil stains dripping from the packaging and from the hand's fingers—a powerful visual indicator of deception that reveals the toxic reality of production hidden beneath the kraft paper," Anastasia explained the concept.
In the "Audio" category, two works by teams from the State University of Management won.
Third-year students from the "Advertising and Public Relations in Business 3-3" group, Valeria Berletova, Ilya Denishchenko, and Eva Mandzhieva, along with their academic advisor, Alexandra Timokhovich, presented an audio clip, "Loneliness in the Age of Social Media," which demonstrates how intense virtual communication can lead to feelings of isolation, depression, and a decline in real-life social connections.
Another winning project in this category was "No Right to Pause," by third-year students Vera Yurchenko and Alexandria Kostereva from the Digital Marketing Communications 3-1 group, supervised by Alexandra Timokhovich.
"Our audio clip addresses the problem of toxic productivity and overexertion facing the modern generation. Young people live in constant stress, oppressed by the imperatives of 'Be better,' 'Earn money,' 'Don't waste time,' which leads to burnout and guilt even during downtime. We chose this topic because we see how the pursuit of success robs people of simple joys and inner peace. Our goal is to provide emotional 'permission' to stop, take a breath, and remind people that life isn't just about achievements, but also the right to pause," said Alexandria Kostereva.
The competition's winners and runners-up were awarded diplomas, festival statues, and gifts from partners, including the international media network TV BRICS, which acted as the event's international media partner.
Subscribe to the "Our GUU" Telegram channel. Publication date: December 24, 2025.
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