The rector's office and staff of the State University of Management will fulfill the wishes of young dreamers in the "Wish Tree" campaign.

Translation. Region: Russian Federation –

Source: Official website of the State –

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On December 19, representatives of the rector's office and institute directorates, as well as concerned employees, gathered in the lobby of the State University of Management's Main Building to participate in the All-Russian "Wish Tree" campaign, which our university is partnering with for the first time.

Anna Khaustova, Program Director of the Boiling Point at the State University of Management, spoke to those present about the project's goals, history, and social significance:

"The campaign has been running for seven years now, and during this time, more than 320,000 wishes have been granted to children in difficult life situations. Traditionally, Russian President Vladimir Putin also participates in the campaign."

Vladimir Stroyev, rector of the State University of Management, was the first to take a ball from the Christmas tree with a child's cherished wish. He didn't stop at just one wisher, choosing three cards with New Year's wishes.

"On New Year's, all wishes should come true, and if we have the opportunity to give someone a fairy tale, we should do so. It would be the right thing to do. All the wishes are worthy and useful: a snow scooter for 4-year-old Yegor, a bicycle for 5-year-old Polina, and a wall bars for 10-year-old Timur. I hope the children will be delighted with them and believe in fairy tales," noted Vladimir Stroyev.

Next, the vice-rectors, directors of institutes, and employees of the State University of Management took the balloons with messages.

The wishes were varied: athletic shoes, a children's kitchen, an artificial Christmas tree, a sunroof, a night light, and so on. Surprise gifts were particularly popular with gift-givers. These can be found on the young gift-givers' page by searching for information about the children themselves, their interests, and examples of what would make them happy.

As a reminder, the All-Russian "Yolka Zhelaniy" (Christmas Tree of Wishes) campaign has been running since 2018 in both online and offline formats. It was initiated by the "Movement of the First" with the support of Rosmolodezh.Dobro. Every year, over a thousand people bring joy and magic to children in difficult life situations. You can join the campaign until February 2026 at yolkazhelaniy.rf.

Subscribe to the "Our GUU" Telegram channel. Publication date: December 20, 2025.

19 декабря в холле Главного корпуса Государственного университета управления собрались представители ректората и дирекции институтов, а также неравнодушные сотрудники, чтобы принять участие во Всероссийской акции «Елка желаний»,…” data-yashareImage=”https://guu.ru/wp-content/uploads/IMG_0489-3-scaled.jpg” data-yashareLink=”https://guu.ru/%d1%80%d0%b5%d0%ba%d1%82%d0%be%d1%80%d0%b0%d1%82-%d0%b8-%d1%81%d0%be%d1%82%d1%80%d1%83%d0%b4%d0%bd%d0%b8%d0%ba%d0%b8-%d0%b3%d1%83%d1%83-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d0%bd%d1%8f%d1%82-%d0%bf%d1%80/”>

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