Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
The Foundation for Supporting Social Projects announces the start of enrollment in its crowdfunding school. Enrollment is free. The program is designed for small and medium-sized businesses, social entrepreneurs, and nonprofit organizations in Moscow who want to learn how to attract funding for their projects through crowdfunding. Participants will undergo intensive training led by leading experts in the crowdfunding market.
Crowdfunding is a modern model of collective financing that allows project creators to raise funds directly from a community of interested individuals. Initiators receive numerous small contributions through online platforms, offering non-financial rewards in exchange, such as early access to the product, exclusive versions, and more. This tool is becoming increasingly popular today: it provides independence from traditional investors and grants, creates a loyal community around the project, and serves as a powerful marketing tool. In a rapidly changing market, the ability to effectively run a crowdfunding campaign is becoming a critical skill for anyone creating new products, services, or proposing social initiatives.
All graduates of the school will receive a certificate of completion of the program or a certificate of advanced training in the established format upon presentation of the required documents. Participation in the program is free. You can register atschool website.
"Our goal isn't just to talk about crowdfunding, but to give entrepreneurs the tools they need to get their projects off the ground. Therefore, in our program, we emphasize practical approaches, working with a specific target audience, and creating real value for those willing to support the idea," noted Nikita Novosadov, Deputy Director of the Social Projects Support Fund.
A key feature of the program will be working with industry experts. Four video lessons were recorded specifically for the school by some of the leading market players: Alexey Chesnokov, CEO of Planeta.ru; Kirill Kosminsky, Executive Director of the Crowdfunding Association; Nikolay Solodovnikov, founder of the "More Than Money" community; and marketing strategist Yulia Orlova. Their experience will help participants avoid fatal mistakes and develop an effective strategy.
"Crowdfunding has long ceased to be a mechanism for 'simply raising funds.' For project creators, it is primarily a way to test the viability of an idea, find an initial audience, and find partners. Crowdfunding often becomes the starting point for developing a personal brand and accelerating a project. But success requires a proactive approach: regular updates, audience outreach, and high team engagement. The good news is that common mistakes related to expectations, communication, or psychological barriers can be avoided. With proper preparation, crowdfunding goes beyond simple financing and becomes a development tool," notes Kirill Kosminsky.
The 30 most developed projects selected following the training will receive additional support—three personalized consultations with a crowdfunding producer. These sessions will help refine the campaign, develop a motivating rewards system, and prepare it for a confident launch.
The development of a favorable environment for social business is carried out by Fund for the Support of Social ProjectsIt carries out comprehensive activities aimed at developing this sector—from educational and media projects to infrastructure development, the creation of the "Social Enterprise: More Than a Business" trademark, and efforts to improve legislation. All the foundation's programs and services are free and have federal coverage.
The fund was established by the Agency for Strategic Initiatives for the Promotion of New Projects (ASI) in 2017. In 2021, the Moscow Government, represented by Department of Entrepreneurship and Innovative Development.
Support for entrepreneurs is provided within the framework of the federal project “Small and Medium Entrepreneurship and Support for Individual Entrepreneurial Initiatives,” which is part of the national project "Efficient and competitive economy", as well as the Moscow Mayor's strategy for supporting Moscow entrepreneurship. More information about Russia's national projects and the capital's contribution can be found atspecial page.
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