Translation. Region: Russian Federation –
Source: Winzavod Center for Contemporary Art – An important disclaimer is at the bottom of this article.
The exhibition "Once Upon a Time: The School of Russian Fairy Tales" will hold an open day ahead of the new academic year.
Free admission: the exhibition "Once Upon a Time: The School of Russian Fairy Tales" invites you to visit before its relaunch
On August 3, children and adults will be able to visit the exhibition free of charge, participate in interactive quests, win gifts for September 1st, and try their hand at creating one of the exhibits—a large-scale coloring book based on fairy tales, which the organizers plan to integrate into the exhibition.
Exhibition Once Upon a Time: School of Russian Fairy Tales It became one of the most visited in the country and was extended twice due to popular demand. 80,000 visitors during its run, a huge amount of UGC content on social media, numerous rave reviews, and overall, a significantly increased interest in Russian folklore are the project's main results.
"We believe the success of our exhibition lies in our ability to create a platform for rethinking traditions, learning, and a unique, deeply immersive experience for all ages and audiences. And here, the school's concept played a particularly important role—presenting seemingly well-known stories, narratives, and characters in a format that offers new insights, nuances, and details, as well as the rules by which the Russian fairytale world and its characters live. This made our project unique, unlike any other fairytale-themed exhibition.
"We decided to hold an Open Day for everyone who hasn't yet had a chance to experience our magical "school," as August will be the last month the exhibition will be open with its current display. "On September 1st, when everyone goes back to school, our 'Once Upon a Time: The School of Russian Fairy Tales' will take its magical vacation for a relaunch, ready to reopen in October with a completely updated exhibition," says Ilya Dybov, the project's producer, sharing the results and news.
The new "academic" year at the School of Russian Fairy Tales promises to further surprise and delight all visitors. Maintaining the school's original concept, the project team plans to add even more interactive exhibits that have become so beloved by the audience, build new impressive magical installations, and, of course, share unique knowledge about the fairytale world that can only be gained at the "Once Upon a Time: School of Russian Fairy Tales" exhibition.
"To understand what this exhibition lacks, you had to live in it. We've lived with it for three seasons—and in October, we'll show it from a completely different perspective: in terms of presentation, material, and scope. But most importantly, we'll preserve what's so dear to us in the current exhibition. This is an exhibition with a very specific language, both visual and expositional, which we were fortunate to find. We'll preserve it," says Dmitry Khankin, founder of the Triumph Gallery.
Admission to the exhibition on the Open Day on August 3rd is by free tickets purchased at the entrance.
The exhibition "Once Upon a Time: The School of Russian Fairy Tales" runs until August 31st and will reopen in a revamped format on October 1st. Stay tuned for updates on the project's website and social media!
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