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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
KUNMING, July 19 (Xinhua) — With the onset of the heat wave, where can one find a cool place to relax, experience the charm of border culture and enjoy leisurely sightseeing? Southwest China's Yunnan Province may be the perfect choice.
Summer in Yunnan is a vibrant tapestry of cool tourism and mushroom picking: from admiring breathtaking scenery to sampling wild mushroom delicacies and exploring the secrets of tropical forests. These diverse tourism industries combine to create a thriving summer economy that attracts tourists from both China and abroad.
“Puzhehei is a dream, a serene place where dusk turns to dawn, where every taste and touch leaves traces too vivid to forget and too deep to describe,” wrote American Lia last year after visiting the famous Puzhehei scenic area in Yunnan Province.
Almost a year later, Leah and her family returned to this small Chinese village and spent a few days enjoying another lazy summer.
Yunnan's reputation as a cool place on Earth goes back centuries. When asked why Yunnan residents rarely use air conditioning, the answer is almost universal: there is no need.
According to climate data from national meteorological stations in Yunnan, the average July temperature in the province is 21.9 degrees Celsius, with 71 counties within the “comfortable” range for humans. Moreover, 55 percent of the province’s districts and counties are suitable for the development of “cool” tourism.
More and more tourists are moving from “short stops” to “poetic living”, exploring the lifestyle that suits them best in places like Lijiang, Shangri-La and Qujing.
Yunnan's climate advantages are now turning into tangible economic benefits. According to the latest tourism statistics, Yunnan received 371 million visitors from January to June this year, up 10.8 percent year-on-year. Total tourism expenditure reached 658.4 billion yuan (about $92 billion), up 10.5 percent year-on-year.
This year, Yunnan has been innovating in industry integration, creating new growth points such as staycations, overnight tours and inbound tourism. Data shows that in the first half of this year, the number of travelers choosing to stay in Yunnan exceeded 2.8 million, up 45.4 percent year-on-year.
“Come to Yunnan and I will give you a Jian Shou Qing mushroom.” This playful slogan reflects the unique combination of tourism and local mushroom culture in Yunnan. With the recent introduction of wild mushrooms to the market, Yunnan is experiencing a peak in gastronomic tourism.
Niche events such as in-depth tours, discovery tours and family trips dedicated to wild mushrooms have become must-dos for visitors.
“Looking for wild mushrooms is like unraveling the mysteries of nature,” said Ma Bo, a visitor from Beijing who came to Yunnan specifically for mushrooms. Escaping the hustle and bustle of big cities, he finds peace in the mountains and enjoys mushroom stew.
Many establishments in Yunnan Province have launched unique products such as “mushroom maps”, “mushroom festivals” and “mushroom stamps”. These initiatives create a new model of cultural and tourism integration that promotes both gastronomic and travel experiences.
At the Xishuangbanna Tropical Botanical Garden, groups of children participate in mushroom-themed learning tours. “Mushroom learning tours are not only a nature experience, but also an educational journey,” said Luo Qian, a staff member at the garden. They combined wild mushroom resources with edible mushroom samples to conduct on-site learning.
As China's "Wild Mushroom Kingdom", Yunnan has a natural advantage in developing "mushroom tourism". With its unique geography, climate and rich biodiversity, Yunnan is home to a wide variety of wild edible mushrooms, known for their delicate flavor, high nutritional value and fine texture. There are nearly 900 known species of edible mushrooms in Yunnan Province, accounting for more than 90 percent of the total number of edible mushrooms in China.
According to official statistics, in 2024 alone, the production of edible mushrooms in Yunnan Province reached nearly 1.2 million tons, with a total value of 47.25 billion yuan. -0-
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