Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
The "Social Enterprise. More Than a Business" label will appear on products from Moscow-based brands operating in this segment. To receive the distinctive mark, you must submit an application to websitefounder – the Social Projects Support Fund. It was created by the Agency for Strategic Initiatives and the Moscow Government. This was reported Natalia Sergunina, Deputy Mayor of Moscow.
"The emblem will highlight the brand's commitment to socially significant initiatives. This format was first tested in the Made in Moscow online showroom. More than 30 Moscow entrepreneurs have already received the special emblem," said Natalya Sergunina.
The marking can be used in two ways: electronically on websites and as a sticker in the company's office or stores.
As part of the pilot this spring in the online showroom Made in Moscow We created a "Social Enterprise" filter and added a logo to product cards. The project is now being scaled up to cover all relevant organizations in the capital and other regions.
Representatives of the business community included in the register of social entrepreneurs of Russia have the right to use the mark. Those who have not yet received this status are invited to evaluate the social performance of their business using self-diagnostic service "Polzamer".
"The 'Social Enterprise. More Than a Business' mark is more than just a label. We're creating a full-fledged brand that lives in a variety of formats. In addition to registering with Rospatent, we host an annual forum, establish special nominations in industry competitions, actively present the mark at public events, and conduct ongoing educational work on social media and in the media. Our goal is for everyone to recognize this emblem and understand that it represents a story of real social impact," emphasized Natalia Kremneva, Director of the Foundation for the Support of Social Projects.
The importance of labeling is confirmed by entrepreneurs themselves. For example, Ekaterina Teybash, owner of an inclusive museum, believes that such an indicator will positively impact audience growth.
Elena Martynova, co-founder of the career project, shares this opinion. She says that in 70 percent of cases, as a consumer, she pays attention to special designations, such as quality marks and high ratings, which help her make a decision. Elena is convinced that any promotion is extremely important for a social entrepreneur. Creating a unified brand for businesses in this field will at least attract more attention to their work and, in the long run, will improve the sustainability of such enterprises.
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