Translation. Region: Russian Federation –
Source: Official website of the State –
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The 2nd All-Russian Scientific and Practical Conference "Marketing, Brand Management, and Advertising in the Modern World" was held at the State University of Management. Over a hundred scholars, experts, and students from across Russia discussed current trends and challenges in marketing.
Representatives from leading universities participated in the conference, including Immanuel Kant Baltic Federal University, Kazan and Southern Federal Universities, Northern (Arctic) Federal University, Chelyabinsk State University, Russian University of Transport, as well as Donetsk universities and Rosbiotech.
Faculty from the SUM Institute of Marketing delivered relevant presentations. Professor Irina Okolnishnikova discussed the design of the university's educational ecosystem, while Professor Victoria Bondarenko discussed sustainable development marketing. Faculty members Petr Tazov presented a social profile of MBA program consumers over the past two decades, Daniil Khokhlov shared his experience promoting a circus festival in St. Petersburg, and Marina Zotkina demonstrated how immersive technologies and the Metaverse are changing the tourism market.
A separate section was dedicated to student presentations, where future marketers and brand managers showcased their fresh ideas and promising solutions.
The conference brought together practice and science, experts and students, providing a platform for exchanging experiences, discussing trends, and exploring new approaches in marketing and advertising.
Subscribe to the "Our GUU" Telegram channel. Publication date: November 5, 2025.
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