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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
Baku, November 4 (Xinhua) — Georgia is seeking to further strengthen trade and economic ties with China by participating in the 8th China International Import Expo (CIIE), which will be held from November 5 to 10 this year in Shanghai. Tornike Zirakishvili, deputy director of the Produce in Georgia agency, stated this in an exclusive interview with Xinhua.
Calling the CIIE “the world’s first major trade fair dedicated exclusively to imports,” T. Zirakishvili believes that the CIIE demonstrates China’s desire to open up to the outside world and develop global partnerships.
“For Georgia, this platform provides a unique opportunity to increase the country’s visibility in one of the world’s most dynamic consumer markets,” he said.
T. Zirakishvili noted that the exhibition's combined format, which includes tastings, live demonstrations, and digital promotion, allows Georgian producers to directly present their products, including wines, beverages, and premium products, to Chinese distributors and retailers.
“CIIE helps Georgian exporters highlight the merits of their products, using national exposure to accelerate market entry and expand their presence,” he added.
Since 2018, the "Make in Georgia" agency has been organizing the participation of Georgian enterprises in the CIIE. This year, Georgia will participate in the exhibition for the eighth consecutive time and for the first time as a guest of honor.
Around 40 Georgian companies will represent the country at the 8th CIIE. T. Zirakishvili stated that participation in the exhibition will strengthen the country's image and open up new business opportunities in China.
Among the successful examples, he cited the leather brand Gepherrini, which opened a physical store in the city of Sanya in the Hainan province in southern China, as well as the Dugladze Wine Company, which expanded its presence on the Chinese online e-commerce platform JD.com.
T. Zirakishvili noted that Georgian products stand out in the Chinese market due to their "authenticity, quality, and origin." He emphasized that wines, mineral waters, and natural products from Georgia meet the growing demand of Chinese consumers for genuine, high-quality, and certified goods.
This year's Georgian delegation will include both experienced exporters and new brands, representing a wide range of products, including wines, nuts, juices, water, honey, and healthy lifestyle products. Many companies will showcase updated product lines tailored to the preferences of Chinese consumers, including bilingual packaging and holiday gift sets.
"CIIE has become a reliable commercial driver for Georgian exporters," noted T. Zirakishvili, adding that the exhibition strengthens Georgia's brand in China and delivers concrete results—an increase in the number of Georgian exhibitors, an expanded buyer network, and an increase in repeat orders and supply volumes.
According to T. Zirakishvili, the Produce in Georgia agency intends to further develop cooperation with China, maximizing the opportunities offered by the free trade agreement between the two countries. Priorities include developing digital trade through Chinese e-commerce platforms such as Alibaba.com and JD.com, attracting investment in logistics and tourism, and strengthening cooperation in the natural and premium food sectors.
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.