Translation. Region: Russian Federation –
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
On October 28, the XR Future Cinema, co-created with the Inner Mongolia Film Group, held its grand opening near Gate 5 in the T2 concourse at Ejen Horo Airport. As the airport's first cinema specializing in "extended reality (XR) technology," it not only offers a new solution for fragmented passenger waiting times but also injects new energy into the airport's commercial services with its high-tech immersive experiences.
Ejen Horo Airport is a key transportation hub for Ordos City. Thanks to the region's rapid economic development and continued expansion of its international opening, passenger traffic continues to grow steadily. As part of the Inner Mongolia Autonomous Region's "Culture, Tourism, and Aviation" integrated development strategy, to further enhance the airport's comprehensive competitiveness and meet the growing and diverse needs of passengers, the Inner Mongolia Film Group and Xi'an Daqian Miijing Technology Co., Ltd., together with the Ordos Airport Management Group, have deeply integrated filmmaking, cutting-edge XR technology, and Chinese cultural treasures, creating an innovative platform combining cultural exhibitions and interactive experiences.
The opening of the XR Future Cinema at the airport has created a new paradigm for innovation in commercial services at Ejen Horo Airport. By deeply integrating cutting-edge XR technologies into the airport's waiting environment, it effectively addresses passenger concerns about long wait times and limited leisure options. On its first day of operation, the cinema received widespread approval from travelers. With ongoing content updates and improved service, the cinema has the potential to become a popular destination at Ejen Horo Airport, making a significant contribution to improving the overall quality of airport services and passenger satisfaction.
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