Translation. Region: Russian Federation –
Source: Ecology Foundation
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World Water Day: The Russian Agricultural Bank and the Russian Geographical Society opened the improved Agoy spring in the Krasnodar region.
On March 18, the Ecology Foundation of the Russian Agricultural Bank and the Russian Geographical Society ceremoniously opened the improved Agoy spring in the Tuapse District of Kuban. The event coincided with Water Resources Day, celebrated on March 22.
The Agoy Pass is part of the Agoy Pass Outcrops natural monument, located along the Sochi-Novorossiysk federal highway in the Nebugsky district forestry. The pass is a 10-kilometer-long wall consisting of a chain of cliffs reaching 40 meters in height. Oaks, beech stands, and occasional pine trees grow at the summit of the Agoy Pass.
The Ecology Foundation, together with the Russian Geographical Society, carried out a comprehensive project to improve the spring: they took water samples, created a comfortable recreational area around it, installed benches, and set up an information board. Local residents who came to collect spring water expressed their gratitude for the work done.
The opening ceremony was attended by Elmira Morozova, Director of the Ecology Foundation of the Russian Agricultural Bank; Sergey Boyko, Head of the Tuapse Municipal District of Krasnodar Krai; Mikhail Kuzora, Deputy Director of the Krasnodar branch of the Russian Agricultural Bank; and Artur Latypov, Director of the Regional Development Department of the All-Russian Public Organization Russian Geographical Society.
"Save the Springs" is an important project of the Ecology Foundation of the Russian Agricultural Bank. This is a joint effort by the bank's employees and clients, who have become true environmental activists and sponsors of the transformation of this natural wonder. The funds raised have made it possible to preserve a source of clean water and develop a beautiful place that will delight visitors and residents of the region for a long time to come. This is our shared concern for our small homeland," noted Mikhail Kuzora.
"Since 2023, the Ecology Foundation has been giving new life to springs across the country. Each restored spring is not only a cleared source and a strengthened riverbed, but also a landscaped area. The project is made possible by the sale of "Save the Springs" certificates: over 3,000 people supported the project at bank branches in 2025! The Foundation thanks everyone who helps preserve our country's natural resources!" added Elmira Morozova.
The Ecology Foundation expresses its sincere gratitude to the customers of S7 Airlines. For over two years, members of the S7 Priority and S7 Corp loyalty programs have been donating their accumulated miles and points to the Foundation. This partnership allows the Foundation to optimize its resources and implement more significant environmental initiatives.
The event concluded in the conference hall of the Karavella Business Center in Tuapse, Krasnodar Krai. Sergey Boyko, Head of the Tuapse Municipal District of Krasnodar Krai; Artur Latypov, Director of the Regional Development Department of the All-Russian Public Organization (VPO) Russian Geographical Society; and Elmira Morozova, Director of the Ecology Foundation at Rosselkhozbank, delivered a ceremonial speech. Anastasia Masterova, an expert at the Ecology Foundation, delivered an environmental education lecture, "Understanding Materials: Polymers and Microplastics," for schoolchildren in Tuapse. Approximately 100 students from various schools and environmental councils in the city participated in the event.
The Ecology Foundation of the Russian Agricultural Bank is contributing to the conservation of Russia's water resources: since 2023, the "Save the Springs" project has been implemented in partnership with the Russian Geographical Society. Seven springs have already been improved as part of the project in the following regions: the Republic of Bashkortostan, the Republic of Tatarstan, the Chechen Republic, the Chuvash Republic, the Volgograd Region, and the Krasnodar Krai. The improvement and conservation of springs is a key project in Rosselkhozbank's environmental program. They are an important natural resource, a source of fresh, potable water that feeds reservoirs and impacts the planet's ecosystem. The disappearance of springs can lead to the shallowing of rivers and lakes, thereby reducing freshwater reserves. Spring water improves soil quality, which is essential for the survival of many plant and animal species. Protecting and improving springs helps maintain a natural balance.
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