Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
Children's Radio was awarded the Russian Presidential Prize in Culture for its works and projects for children and young people. The awards ceremony took place in the Kremlin on March 25, Culture Workers' Day in Russia.
Today, Children's Radio is a large-scale multimedia ecosystem that combines traditional broadcast practices with the most advanced digital technologies. The station was the first in the country to bring its virtual characters—Vesnushka and Kipyatosha—to life using mapping, and their adventures were transformed into Russia's first cartooncast—an audio podcast animated by neural networks. Technology here helps discuss important topics—native language, literature, and values—in a language children understand. Through interactive formats, millions of children discover classic literature and significant chapters in history. Key projects include the transmedia universe of detective podcasts "KhRUM" (approximately 300 million listens in 2025*) with theatrical productions, the educational series "Bukvoed" and "Explain, Alexander Sergeevich!", and the intergenerational project "I Remember!" "I'm Proud!" tours of the radio station (over 28,000 guests in three years**), as well as large-scale "Children's Radio Discos," which attract tens of thousands of spectators to major venues across the country, and the company's own music label, "Hurray! Music," which has become a professional platform for young talent.
"The Russian President's Culture Award for works and projects for children and young people represents high state recognition for the systematic work of our radio division at Gazprom-Media Holding. For us, Children's Radio is more than just one brand in the holding's portfolio; it's a social project, a strategic investment in the future. The values we pass on to our children will largely determine what Russia will be like in 20–30 years. Our goal is to create a safe, nurturing media environment for children, where culture, history, classical literature, music, and modern audio formats all work together toward one goal: shaping the tastes and cultural codes of future adults."
Alexander Zharov, General Director of Gazprom-Media Holding
"We see this award as confirmation that Children's Radio has become a significant phenomenon in the country's cultural life. We will continue to do what we do best: offer children and their parents a truly meaningful and modern media product that combines education and entertainment, emotion and meaning, tradition and innovation. This is our service to culture, our contribution to the future of Russia, and today, with this prestigious award, we are even more motivated to move forward."
Vadim Tereshchuk General Director of GPM Radio
The Presidential Prize of the Russian Federation in Culture for works and projects for children and youth represents the highest recognition of the contributions of cultural figures and organizations to the state and society in educating and nurturing the younger generation. The decision to award the prize is made by the head of state based on proposals from the Presidential Council for Culture.
Children's Radio was among the first recipients of the updated award for achievements in culture for children and youth. The corresponding changes were approved by the Decree of the President of Russia dated October 6, 2025, "On Certain Issues of State Policy in the Sphere of Culture." According to the document, not only individuals but also cultural organizations that have achieved significant success in educating and nurturing the younger generation can now nominate for the award.
* Data from internal analytics of GPM Radio (statistics from the Children's Radio website, streaming services – Yandex Music, Apple Podcast, Zvuk, YouTube, CastBox, January 1 – November 30, 2025).
** Internal statistical data of GPM Radio for 2022-2025.
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