Translation. Region: Russian Federation –
Source: Official website of the State –
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Students from the Institute of Marketing at the State University of Management participated in a roundtable discussion titled "Donor Actions in the Context of the Year of Unity of the Peoples of Russia," which took place at LG Electronics' Moscow office ahead of the company's 120th Donor Day under the auspices of the National Healthcare Development Fund.
The event brought together representatives of different nationalities and ages, including students, LG employees, and representatives of public organizations.
The meeting was opened by the company's Senior PR/ESG Director, Tatyana Shakhnes, who recently visited the State University of Management to deliver a lecture. She introduced the participants to LG's 17-year history of good deeds, the diverse formats of its blood drives, and emphasized the importance of engaging opinion leaders to promote its ideas.
Elena Stefanyuk, Director of the National Healthcare Development Fund and Deputy Chair of the Coordinating Council for Blood and Bone Marrow Donation under the Civic Chamber of Russia, served as the honorary chair of the meeting. The expert discussed the importance of blood and bone marrow donation, as well as key initiatives and nationwide events, including those dedicated to the Year of Unity of the Peoples of Russia.
During the roundtable discussion, participants presented the national and ethnocultural characteristics of their regions: family traditions, cultural codes, symbols, and tourist attractions.
Following the meeting, GUU students and LG representatives discussed various options for holding Blood Donor Day. Particular attention was paid to organizing the event, informing students about the importance of blood donation, and attracting as many participants as possible.
As a reminder, the traditional Blood Donor Day was held at GUU on March 16, and Health Week is being held at our university from March 16 to 20.
Subscribe to the "Our GUU" Telegram channel. Publication date: March 17, 2026.
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