Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
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As part of the project Winter in Moscow The Moscow Seasons festival venues featured shopping centers where guests could buy gifts for family and friends and enjoy a delicious lunch. Entrepreneurs said that participating in city projects like "Winter in Moscow" offers significant opportunities for business development. The total revenue generated by businesses at the festival venues this season amounted to 350 million rubles.
Cocoa and delicious donuts
To maximize the benefits of working at festival venues, Galina Kruglikova prepared in advance: she attended business school and studied the target audience, trends, and types of trade.
"I noticed that many families came with children—riding the carousels and attending workshops. Delicious treats were a great addition to the entertainment. This helped me develop the right strategy and prepare a special children's menu; for example, cocoa was in high demand. It's so rewarding to lift people's spirits," said Galina Kruglikova.
Her shop served Moscow-style donuts, which attracted a line of customers, and the specialty items for the littlest guests helped boost sales and revenue.
Having invested all her energy and knowledge into working at the Moscow Seasons venue, the entrepreneur profited from the fact that the city provided the space, branded cups for drinks, and shopping bags for the Winter in Moscow project participants free of charge.
Reviving Russian traditions
The winter holidays are a magical time of year, when city residents prepare for the festivities, decorate their Christmas trees, and decorate their apartments. During these times, unique handmade souvenirs are especially popular. Ekaterina Egorova creates true works of art under the brand "Snova Nina"—her stalls at the Kolomenskoye Museum-Reserve and on Revolution Square featured these themed souvenirs.
"Participating in the 'Winter in Moscow' project at the central venue helped me gain new clients; there were a lot of visitors. My products attracted the attention of those simply strolling around the city, who curiously chose and purchased gifts for their loved ones," the entrepreneur shared.
At the Journey to Christmas festival, these were cotton Christmas tree decorations: Father Frosts and Snow Maidens; at Maslenitsa, textile dolls; and at the Chinese New Year in Moscow festival, figurines in ethnic costumes.
When interacting with customers, Ekaterina Egorova never forgot to promote her brand, and as a result, those who encountered her handmade toys subsequently ordered them from marketplaces.
According to the entrepreneur, participating in city events is a great opportunity for business development. Souvenirs made in Russian traditions are in demand and people love them. With the proceeds, the craftswoman was able to purchase more materials for new toys.
Winter in Moscow — the main event of the completed season and one of the key drivers of the city's economy. The project united the efforts of the city and businesses, creating new opportunities for the development of tourism, trade, services, and creative industries. The project was created specifically for the convenience of businesses and effective integration with seasonal events. "Time of Business Opportunities", where you can choose the appropriate format for participation throughout the year. "Winter in Moscow" is an example of successful collaboration between the city and entrepreneurs, making the winter season not only vibrant and festive, but also economically significant for the capital.
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