Translation. Region: Russian Federation –
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
On February 25, Su Shaohong, a deputy to the National People's Congress (NPC), Party secretary, and head of the village committee of Bohou Village in Sanya, Hainan Province, outlined plans for the new year. He noted that following the launch of independent customs operations throughout Hainan, the island's level of internationalization is increasing. Sanya is receiving more foreign tourists, and Bohou Village should seize this opportunity to leverage the guesthouse industry to take rural development to the next level.
Bohou is a village of the Li ethnicity located near the Yalong Bay National Tourist Resort in Sanya. Capitalizing on its abundant tourism resources, Bohou has developed over more than ten years to become the largest guesthouse village in Hainan, currently boasting over 70 guesthouses.
Since the launch of independent customs operations throughout Hainan Island on December 18, 2025, inbound tourism has rapidly gained momentum. During the Spring Festival holiday of 2026, international flights and cruise ships arrived in Sanya one after another. Foreign tourists could be seen everywhere: on the sandy beaches, in the streets, and in shopping malls. Bohou Village is also increasingly attracting international visitors.
Su Shaohong notes that inbound tourism services are gradually improving in Sanya's urban areas and in areas where foreign tourists congregate. Multilingual street signs and plaques are appearing, currency exchange machines are being installed in shopping malls, and the number of foreign employees in the service sector is growing. "However, the level of internationalization in rural tourism remains low."
The question of how to promote the internationalization of rural tourism and present a new image of rural revitalization to the world became the main topic that Su Shaohong focused on during this year's "two sessions."
Su Shaohong believes that developing rural tourism requires joint efforts from the government, farmers, businesses, and society, as well as coordination between agencies responsible for agriculture, tourism, housing, and other sectors. He emphasized the need to develop more practical and easily implemented measures.
According to Su Shaohong, the process of internationalizing rural tourism in Bohou Village is still in its infancy. Installing currency exchange machines, posting multilingual road signs, helping entrepreneurs create English-language menus… This year, he plans to begin with these practical steps to help Bohou Village take its first steps toward internationalizing tourism.
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