Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
Beauty and Style Day will be held at the Moscow Longevity project in honor of International Women's Day. On March 6, festive events will take place at 11 flagship centers, with lectures, master classes, and open workshops scheduled at each center from 11:00 AM to 5:00 PM.
A special holiday program has been prepared for older Muscovites, combining health care, beauty secrets, the energy of sports, and the joy of creativity. Moscow's longevity centers will host both themed master classes and original workshops on this day. Participants can choose their favorite and attend any of the centers. You can find the holiday program atofficial website project, and to sign up for classes, go to the nearest flagship center or call 7 495 870-44-44 and ask to be connected to the appropriate center.
Eleven flagship locations offer individual "Beauty and Health" sessions using the NeuroPlay neuroheadset. State-of-the-art technology will help participants master techniques for gently tuning the nervous system and addressing anxiety, fatigue, and emotional burnout.
All centers will offer creative areas for coloring mandalas—symmetrical patterns. This practice helps with concentration, reduces anxiety, and restores inner balance.
Yoga House will host an open yoga class for women over 55 called "Downward-Facing Dog." This practice is designed to improve joint mobility, spinal flexibility, and support hormonal balance.
The International Institute of Integrative Nutrition is organizing a culinary masterclass, "Time for Yourself: Delicious Beauty Recipes." Participants will prepare healthy smoothies and learn about the principles of a balanced diet.
Particular attention will be paid to maintaining physical and mental health in adulthood. The University of Educational Medicine will present a lecture entitled "How We Age," which will include self-diagnosis of aging patterns and lifestyle and nutrition recommendations.
Doctors from the V.F. Snegirev Obstetrics and Gynecology Clinic at Sechenov University, along with specialists from Biotechpharm, will give a lecture on hormonal changes in adulthood. Guests will learn about supporting the cardiovascular system, maintaining bone density, and skin care.
Specialists of the Moscow psychological assistance service of the capital Department of Labor and Social Protection will conduct a lesson entitled "The Architect of Your State," dedicated to conscious management of the emotional and mental background.
Skin care and beauty issues
A significant portion of the program will be dedicated to beauty and skincare. Students from Moscow's colleges will be participating in a special event at the Sokolniki, Krylatskoye, and Yuzhnoye Tushino centers: students will provide free professional makeup and hairstyling to festival guests, share makeup application secrets, explain which hairstyles suit different hair types, and answer questions.
The TOP MUA makeup artist community will host a masterclass, "Anti-Aging Makeup," where experts will demonstrate techniques for visual rejuvenation using lightweight textures and light-reflecting products.
Aravia is organizing a "Spring Makeover" class at the Vykhino, Maryina Roshcha, Presnensky, Sokolniki, and Yuzhnoye Tushino centers. Muscovites will learn about skin types and the morphology of aging, and also try a cold paraffin treatment. At Silina, the "Beauty School" club will hold a master class on mature skincare, where attendees will learn how to properly apply cream and use skincare products.
A festive photo zone will open at each Moscow Longevity flagship center on March 6. Guests will be able to participate in a raffle with gifts from partners, including Semily and Aravia cosmetics, a copy of Liza magazine, certificates for vision screenings at the 3Z ophthalmology clinic, and certificates for an orthopedic consultation and foot scan at the Orteka clinic chain.
The program also includes master classes on style and jewelry making, an intellectual and entertaining quiz show called "All About Women," and festive concerts.
Senior Moscow residents can choose themed master classes and open lessons based on their interests. For example, the Lomonosovsky Moscow Longevity Center will host an open meeting on "The Whole Truth About Beauty Supplements" featuring Alena Alexandrova, editor-in-chief of Liza magazine, Maria Gimadinova, head of the VkusVill Cosmetics project, and Professor Andrey Zolotarev, Doctor of Biological Sciences. Participants will be able to ask questions about choosing supplements and their effects on the body.
The center will also host an aromatherapy masterclass dedicated to maintaining emotional well-being using natural scents, as well as a "Singing Bowls" session—a group relaxation session accompanied by the sound of a gong that will help reduce stress and restore inner balance.
Tupperware is hosting a culinary masterclass at the Sokolniki Center for Moscow Longevity. Participants will learn how to cook sous-vide chicken breast with couscous and grilled vegetables, as well as a delicate dessert with berry coulis. Pure Sense, the world's first brand in which visually impaired perfumers create state-of-the-art fragrances, will also host a masterclass. Participants will have the opportunity to create their own personalized perfume.
The Moscow Longevity Center, as well as the Lomonosovsky Center, will also feature a photo booth called "Instant Photo," organized by the Moscow Longevity project and the photo book printing service "Periodika."
Specialists from the Aksemed Clinic will hold lectures on aging skin at four Moscow longevity centers, each with its own dedicated program. At Krylatskoye, they will discuss skin growths such as papillomas and moles, how to distinguish benign lesions, and modern methods for their removal. At Moskvorechye-Saburovo, they will discuss trends in modern cosmetology and principles of home care for aging skin. At Lomonosovsky, they will present techniques for instant lifting and improving skin condition, and at Vostochnoye Degunino, they will explore methods for treating pigmentation, from home care to professional procedures.
As she told Anastasia Rakova, Deputy Mayor of Moscow for Social Development, said that in the run-up to March 8, visitors to the city's flagship My Documents government services offices will also receive spring hyacinths. Visitors will be able to sign paper and electronic cards with warm messages for their loved ones there. Various master classes will also be held at some government services centers.
You can join the Moscow Longevity project online atmos.ru portal or leave a request forwebsite, and also personally contact any Moscow longevity center or the My Documents office.
Support for senior citizens in the capital meets the goals and objectives of the federal project "Older Generation" of the national project "Family", which has been implemented in Russia since 2025 by decision of Vladimir Putin. Its main goal is to support families with children, large families, reproductive health, and strengthening family values. The national project also includes the development of initiatives for active aging, ensuring high-quality care for the elderly, and the development of a family-oriented cultural infrastructure.
More information about Russia's national projects and the capital's contribution can be found atspecial page.
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