Translation. Region: Russian Federation –
Source: KAMAZ – An important disclaimer is at the bottom of this article.
On March 2, a press tour was held at KAMAZ for representatives of the Promtourism.Practicum and Rostec.Promtour projects, heads and specialists from major Tatarstan enterprises responsible for PR, marketing, and media relations, as well as journalists from the publications Vokrug Sveta and Kommersant Weekend, and students studying relevant programs.
The event was organized by the KAMAZ Visitor Center in collaboration with the Metaforma Museum Scenography Bureau. The parties discussed industrial tourism and the development of corporate spaces, and KAMAZ management shared their successful experience in this area.
The tour began at the KAMAZ Visitor Center, where guests learned about the history and current achievements of the auto giant. The delegation then proceeded to the automobile plant, where they were shown the main assembly line and the cabin assembly line. At the cabin frame plant, the group was shown the robotic production of cabin frames for the latest-generation K5 vehicles.
In the afternoon, a business discussion on "Enterprise Visitor Centers as a Hub for Developing Industrial Tourism, Corporate Communications, and Culture in the Region" took place at the Visitor Center. Speakers included representatives of the Agency for Strategic Initiatives, the Rostec.Promtour project, KAMAZ PJSC, and the Metaforma Museum Scenography Bureau. Industry experts discussed how industrial enterprises communicate with external audiences, why this is important for business, and how industrial heritage influences contemporary culture and society. The meeting was broadcast live on the official Metaforma Museum Scenography Bureau VKontakte page.
Guests were also told how the idea was implemented at KAMAZ and the role of the company's Visitor Center in the development of industrial tourism and corporate communications. Presentations were given by Erik Khairullin, Head of the Press Service and Director of the Visitor Center at KAMAZ PJSC, and Vadim Valeev, Director of the Industrial Tourism Center "Pro KAMAZ" ANO.
The meeting was constructive: the parties discussed a wide range of issues related to industrial tourism and the development of corporate spaces. KAMAZ has successful experience in these areas, and the dialogue laid the foundation for further cooperation based on the exchange of best practices and the implementation of joint initiatives.
"We work with corporate museums and create them, including the KAMAZ Visitor Center concept. We understand that the creation of such spaces is part of a larger process related to industrial tourism. It was important for us to see how KAMAZ implemented the industrial tourism initiative through the Visitor Center, which we helped create, and to see the successes the company has achieved in less than a year of operation. KAMAZ is a leading company in many ways, including this one. Therefore, the decision was made to organize a meeting like this at the KAMAZ Corporation, which will promote industrial tourism among Russian companies and contribute to its development," commented Vladimir Shadrin, Head of PR at the Metaforma Museum Scenography Bureau.
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