Translation. Region: Russian Federation –
Source: Government of the Russian Federation – Government of the Russian Federation –
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The International Tourism Forum "Travel!" presented business program architectureThe event will take place from June 10–14, 2026, with the business portion taking place from June 10–12. The forum is organized by the Roscongress Foundation with the support of the Russian Ministry of Economic Development. The forum will become a key platform for the Russian tourism market and will focus on developing a competitive tourism product as the foundation for the sustainable development of domestic and inbound tourism.
In 2026, the program is structured around the principle "from meaning to economy" with the unifying theme "Different Cultures – Shared Values: Travel Bringing People Together." It emphasizes the role of tourism as a tool for intercultural dialogue, spatial development, and improving quality of life.
"This year has been declared the Year of Unity of the Peoples of Russia by President Vladimir Vladimirovich Putin. The 'Travel!' forum will focus on tourism as a way to better understand different cultures. Its business program will also focus on the creation of competitive tourism products, promotion, and infrastructure, including that being developed under the 'Tourism and Hospitality' national project. I am confident that this summer the forum will once again attract a large number of participants, and its topics will be of interest to both travel enthusiasts and industry professionals," noted Deputy Prime Minister Dmitry Chernyshenko.
The business program architecture is built around three interconnected areas: "Product," "Infrastructure," and "Promotion." The product block takes center stage, providing a framework for discussing management, investment, and communications decisions. It covers issues of territorial identity, developing competitive offerings, developing human resources, and improving industry efficiency using modern technologies and methods.
The infrastructure section is dedicated to the conditions and mechanisms for developing tourist accessibility, transport connectivity, and the creation of tourist attractions. The "Promotion" track focuses on tools for promoting territories, developing tourism brands, and modern formats for interaction between market participants.
Minister of Economic Development Maxim Reshetnikov emphasized the program's focus on practical results: "The business program's architecture is designed so that each track leads to specific projects: new routes, infrastructure upgrades, and the launch of services and promotional tools. The tourism product becomes the center of the ecosystem, integrating support measures, investment decisions, and marketing activities around it. 'Travel!' is the place where regions present their flagship offerings, announce new initiatives, and find partners among major market players and international colleagues."
The program will discuss key national and interregional tourism initiatives, including major route and resort projects that are driving demand for travel across Russia: the Golden Ring of Russia and Five Seas and Lake Baikal.
"The forum sets the framework for a comprehensive discussion of the industry's development. It fosters a coordinated approach to implementing state policy, based on the interconnection of strategic goals and practical solutions in the regions," emphasized Presidential Advisor Anton Kobyakov.
The International Tourism Forum "Travel!" is the largest event in the Russian tourism industry, combining a festival format for travelers and a business format for professionals. In 2025, the business forum attracted over 4,000 participants, and the festival venue attracted 433,000 people. 438 organizations, including tour operators, hotel chains, tourist attractions, and equipment manufacturers, showcased their capabilities at 140 exhibition sites. Eighty-nine Russian regions (83 with their own exhibits) and 32 foreign countries (9 with their own stands) participated. The business program included 61 sessions with 427 speakers, and 67 agreements were signed. The festival portion featured 182 lecture events (276 experts), and the main stage hosted over 100 creative groups.
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