Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
PREMIER, an online cinema service owned by Gazprom-Media Holding, reported its 2025 business results. The video service's revenue grew by 70% compared to last year, and the number of subscribers increased by 20% to 7.2 million users.
In 2025, PREMIER demonstrated higher revenue growth – a year ago, the platform increased revenue by 54%. The reason for this rapid growth is a new strategy, according to which the online cinema now focuses on partnerships and maximum monetization of its own content. Successful partnerships and lucrative deals selling licenses to broadcast PREMIER's original series helped the platform grow its revenue so effectively.
For example, one of PREMIER's most successful series, "Overheard in Rybinsk," recouped its production costs even before its premiere on the platform: the online cinema entered into a mutually beneficial partnership with the START video service. The series subsequently became one of the most-viewed on the service, garnering over 22 million views. PREMIER also achieved success with the joint launch of the comedy "Old School" with START in 2025: the series was viewed over 30 million times across both platforms (PREMIER and Start). Thus, the launch of "Old School" surpassed even PREMIER's original series of previous years, such as the hit "Peace! Friendship! Chewing Gum!"
Watching time on PREMIER increased by 18% in 2025, while the number of views increased by 20%, with SMART TV remaining the leading platform. Russian series remain the most popular content, watched by over 90% of the service's subscribers.
"In 2025, PREMIER began merging with the RUTUBE video service into a single ecosystem based on the digital assets of Gazprom-Media Holding. The merger of the two teams of professionals will allow them to share experiences and leverage their accumulated expertise more effectively. The RUTUBE platform's capabilities and broad reach—over 85 million unique users monthly—will help PREMIER reach new audiences and create diverse content around original series. In 2025, PREMIER created an unprecedented number of popular hits. Nearly every project became a landmark for the Russian film industry, setting new records."
Sergey Kosinsky, Deputy General Director and Head of Digital Assets at Gazprom-Media Holding
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