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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
London-based brand valuation firm Brand Finance released a report in Davos on January 20, praising the global value of Chinese brands and China's soft power. Brand Finance founder and chairman David Hague stated that Chinese brands demonstrate high adaptability and innovation, and they have the potential to further strengthen their influence globally.
In its "Global 500 – 2026" report, Brand Finance stated that China is a significant driver of global brand value growth. According to the report, the combined value of Chinese brands included in the ranking reached an all-time high: 68 Chinese brands made it into the global top 500, accounting for 15.1% of the total brand value on the list. In terms of the number of brands in the ranking, China ranks second globally, behind only the United States. Many Chinese brands have become global leaders in their industries, with particularly notable achievements in technology, utilities, and finance.
Another report, titled "Global Soft Power Index 2026," notes that China is the only country in the top ten to improve its position, ranking first globally across a number of individual indicators. Brand Finance emphasizes that China's soft power has continued to grow in recent years thanks to long-term planning, including investments under the Belt and Road Initiative, technological advancements, sustainable development reforms, the creation of global product brands, and expanded cultural exchanges.
The report states that international audiences today perceive China as a country capable of offering warm, friendly experiences and evoking cultural resonance. International recognition of Chinese tourism has increased, reflecting the growing appeal of China's cities, cultural heritage, and recreational resources. This is also supported by visa facilitation policies and expanding people-to-people exchanges. Cultural phenomena such as the global popularity of the designer toy Labubu in 2025, the high recognition of Chinese brands, and the growth of new-energy vehicle exports have further enhanced China's influence.
Founded in 1996, Brand Finance is a leading global brand valuation consultancy. Its annual reports, such as the Global 500, have become a leading benchmark for analyzing global brand value through the use of data-driven valuation methods and cross-industry research.
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