Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
69 minutes, over 30 journalists from leading Russian media outlets and authors of popular Telegram channels, 27 questions about the future of the media industry – Gazprom-Media Holding CEO Alexander Zharov spoke about the company's development strategy for 2026 at his first press breakfast of the year.
Most discussed topics:
RBC: Why is the new Goskino needed, and how will its structure differ from ROSKINO?
"ROSKINO is responsible for marketing: promoting Russian cinema abroad, distributing it, and organizing festivals. Goskino, however, should primarily be responsible for content planning, serving as a strategic client, and navigator. This involves early-stage work: identifying, developing, and supporting projects with a strong cultural identity and the potential for global success. I hope this issue will be resolved soon."
Alexander Zharov, General Director of Gazprom-Media Holding
Vedomosti: Are there plans to make online cinema viewing data public, and is Gazprom-Media Holding prepared to start with itself, for example, with the PREMIER cinema?
"It's essential to find a balance between the interests of platforms, content producers, and advertisers. While we acknowledge arguments about commercial confidentiality, we understand that a certain level of openness is necessary for the development of the advertising market and transparency. The key principle is uniform, clear, and fair rules. The holding is prepared to disclose this data, but I emphasize that this decision must be made by the industry."
Alexander Zharov, General Director of Gazprom-Media Holding
RIA Novosti: How will television develop in Russia and which formats will be dominant in 2026?
"The future of television lies in a gradual transition to the internet. TV channels will become more engaging thanks to additional programming, which will be monetized through both advertising and subscription models. As for formats, niche content—sports, documentaries, and children's—is quite popular. But the drivers have always been, and will remain, big, vibrant entertainment shows and series."
Alexander Zharov, General Director of Gazprom-Media Holding
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.