Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
A strategic agreement was signed in St. Petersburg, opening a new chapter in Russian-Chinese cultural and intersectoral cooperation. Gazprom-Media Holding and China's International Communication Development Alliance (IPDA) signed a memorandum of cooperation. The document, signed by CEOs Alexander Zharov and Li Yu, aims to foster deep integration in media communications, cultural and tourism exchanges, business missions, international events, and other areas.
Also present at the signing ceremony were Boris Khanchalyan, Deputy General Director of Gazprom-Media Holding, Alina Zinnatullina, General Director of the Insight People production center, and Daria Bogdanova, Director of the International Relations Development Department of Gazprom-Media Holding.
"This agreement is a roadmap for building a qualitatively new media and cultural space between Russia and China. We are pooling creative and technological resources to develop projects that will not only strengthen mutual understanding between our peoples but also set new standards in the communications and tourism industries. The signed memorandum is of strategic importance for the long-term development of humanitarian ties."
Alexander Zharov, General Director of Gazprom-Media Holding
"This cooperation is by no means a simple pooling of resources, but rather a strategic synergy of the parties' shared vision. We are confident that by continuously deepening the content of our cooperation, expanding its scope, and developing exemplary models of interaction, a new chapter of joint creation, shared achievements, and shared prosperity will be opened in multifaceted exchanges between China and Russia, including in the areas of culture and tourism."
Ms. Li Yu, Executive Chairperson and Secretary General of the International Communication Development Alliance (IPDA)
The partnership will cover key areas, including the development of cultural and tourism projects that take into account the unique features of the Russian and Chinese regions, the expansion of bilateral cross-border educational and research tourism programs, the organization of business missions and business exchanges, and the creation of joint intellectual property projects. Plans include holding large-scale exhibitions, international forums, festivals, and trade and economic initiatives.
The Chinese delegation's visit to Gazprom-Media headquarters and the signing of the memorandum mark an important practical step toward implementing promising and practical joint projects designed to further align the cultures of Russia and China through the power and resources of media and communications.
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