Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
GPM Radio (part of Gazprom-Media Holding) and Artemy Lebedev Studio completed the task of redesigning the radio station's visual identity to be as pleasing to the eye as it is to the ear. One of Russia's most popular radio stations* entered 2026 completely redesigned. It is now Radio ENERGY (NRG), with a new logo, stylish elements, and memorable typography.
"We've been developing the brand for 20 years and have made it truly famous. Our shows have won numerous prestigious awards, and our off-air projects attract thousands of viewers and receive a huge media response. Now it's time for new achievements. The station's logo and musical design have changed, but our spirit of drive and trendy sound remain unchanged. This isn't a rebranding for the sake of rebranding, but a reimagining of what modern radio should be – bright, bold, and relatable."
Vadim Tereshchuk General Director of GPM Radio
Radio ENERGY infuses listeners with vital energy and becomes their gateway to contemporary, trendy music, giving everyone the opportunity to feel like a citizen of the world. The station is chosen by 3.4 million Russians daily, with a weekly reach of over 9.2 million*, ranking among the top 5 in Russia among its target audience**. Its average listener is a young woman aged 35. She is athletic, takes care of her health, leads an active lifestyle, and enjoys a vibrant atmosphere and top hits, and Radio ENERGY embodies this vibe. The updated visuals convey the station's contemporary character while maintaining its recognizability and appeal to its audience. The main element is a stylized red ribbon, perceived as a wave of energy and symbolizing the continuous flow of music.
"Our challenge was to relaunch the brand, make it vibrant, vibrant, modern, and recognizable. We couldn't do without art. The result is beautiful, spectacular, and emotional. The message is one: energy. The flowing, endless ribbon that forms the letters of the logo, like a Möbius loop, is very energetic and cool. This logo is good not only in static form but also in animation."
Artemy Lebedev, a renowned Russian designer and blogger
The new logo is an energetic flow, encapsulated in three recognizable letters (NRG). The color palette features the signature red and black, with large, soft, and flowing letters formed by the curves of the ribbon. The logo aligns with the slogan "Only the Best Music" and is harmonious in both vertical and horizontal versions, and also looks good in monochrome.
* Mediascope, Radio Index – Russia 100, April-September 2025, 12 ** Mediascope, Radio Index – Russia 100, April-September 2025, 25-45 years
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