Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
The rhythm of media consumption is changing: audiences remain on the platform and switch between formats within it. Thus, content adapts to the viewer's mood and daily habits: AI, UGC, and personalized endings.
RUTUBE (https://t.me/rutube) will become even more convenient in 2026: it will combine short and long-form content. On one platform, you can watch a full-length film, then switch to an interview with the lead actor, and round off the evening with short videos featuring critics' opinions or viewer reviews.
Read the full interview with Sergey Kosinsky, Deputy General Director of Gazprom-Media Holding, in RBC Trends.
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.