Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
Viewers are increasingly choosing online cinemas because they can choose their own content—based on visuals, theme, trailer, or current mood. It's not the sheer number of premieres that holds viewers' attention, but the depth of the story: compelling drama, multifaceted characters, and genuine emotions that engage viewers and make them want to follow the story to the end.
"Of course, there are established TV networks, and there's a category of viewers who come to a specific show at a specific time. On the internet, whether it's paid or free, you find what you want to watch yourself: someone recommended it to you, saying you specifically want a comedy about love or an action movie about aliens."
David Kocharov, General Producer of PREMIER and RUTUBE
PREMIER has become a mature viewing destination: the platform deliberately avoids focusing on family and children's content. After lights out, the remote is handed back to parents—the online cinema opens, and their personal movie experience begins. Viewer time remains valuable: according to media consumption research, the average Russian spends about five hours a day watching videos. Competition for these hours drives demand for innovative solutions. For example, the hit "Overheard in Rybinsk" combines comedy, mystery, and drama, with the series' primary genre being detective fiction.
Why online cinemas have come of age, how genre-blending has become the new reality, and how TV series are helping regions develop—read here.
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.