Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
On Tverskoy Boulevard As part of the "Winter in Moscow" project and the "Journey to Christmas" festival, an exhibition of 57 Christmas trees created by Russian beauty companies is opening. The entrepreneurs created the festive space: each tree reflects their creative vision, aesthetics, and desire to bring beauty and inspiration to the capital.
The exhibition's color palette includes 13 pink, 14 red, 13 silver-white, 13 multicolored, and four golden fir trees. These shades were chosen deliberately. Pink symbolizes care, tenderness, and attention to people, which is especially important during the winter holidays. Red is traditionally associated with warmth and the anticipation of a miracle, white and silver with renewal and hope, gold with radiance and well-being, and the multicolored trees convey the idea of diversity and accessibility of the holiday for everyone.
Trends and classics
The exhibition features dozens of unique compositions, among which several stand out. One of the pink trees is decorated in a pastel, almost ethereal palette: large baubles and glossy accents create a sense of lightness and elegance, inspired by contemporary fashion trends. Another composition uses more saturated hues and mirrored details. This creates the effect of a vibrant photo zone and evokes the shimmering and glittering displays of stores.
Among the red fir trees, a composition featuring matte baubles and textured decorative elements stands out—a modern take on a classic, where contrasting surfaces enhance the depth of color perception. Particularly eye-catching is the tree, decorated with velvet baubles of various sizes, mounted on a glossy garland base: velvet remains one of the season's key trends, creating a feeling of softness and cozy luxury.
Silvery-white fir trees impress with their icy aesthetic. One tree is decorated with crystal-like elements, clear acrylic icicles, and delicate bubbles, creating the image of a magical winter chill. Another composition features a neon light contour, highlighting the fir's silhouette. Neon, a current decorative trend, lends dynamism and a modern, urban feel to the display.
Among the golden fir trees, a composition designed in a "modern chic" style occupies a special place. The warm metallic sheen, smooth balls, and sophisticated minimalism create an inner glow and emphasize the festive mood of the display.
The participation of entrepreneurs in the gallery's design underscores their important role in shaping the city's festive culture. By creating new aesthetic solutions, businesses complement Moscow's spaces with contemporary visual symbols and become co-creators of events that bring residents together. Such projects enable the capital to develop, and residents to see not only functionality but also beauty in their everyday environments.
Winter in Moscow— the main event of the season. The project aims to strengthen social and family ties, create an atmosphere of unity and mutual support, and provide assistance to those currently defending the Motherland. Through a variety of programs, including cultural, educational, and sporting events, it brings together Muscovites and visitors of all ages and interests, creating an environment for creative development, active recreation, and warm communication. Particular attention is paid to supporting participants and veterans of the special military operation and their families, as well as all those providing assistance to the front.
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