Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
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In the run-up to New Year and Christmas, Moscow residents can purchase special gifts on the social marketplace "Moscow – a Kind City." The new winter collection features over 150 items handmade by artisans with disabilities. Anastasia Rakova, Deputy Mayor of Moscow for Social Development.
"New Year is a time for caring, kindness, and gifts for family, friends, and colleagues. For four years now, thanks to the social marketplace 'Moscow – Kind City,' residents have been able to support Muscovites with disabilities or those facing difficult life situations, while also delighting their loved ones. The online platform offers a catalog of over 1,700 exclusive items, regularly updated with seasonal and themed items. In anticipation of the New Year holidays, we launched a special section featuring gifts created by artisans with disabilities in inclusive workshops run by non-profit organizations (NPOs). The collection includes over 150 items—you'll find knitted hats and scarves, Christmas tree decorations, shaped candles, cotton arrangements, and fragrant tangerine soap. All proceeds go toward salaries for the artisans and the development of charitable initiatives," said Anastasia Rakova.
For example, the Guild of Masters has prepared festive soap sets in the shape of tangerines and soap compositions featuring a snowman and Santa Claus for the New Year. The Life Path Foundation has created a series of bright ceramic pendants that are perfect for decorating the Christmas tree. In addition, this section features animal-shaped lanterns made by the Mosaic of Happiness charity foundation, and cotton figurines of children in winter attire from the Family Traditions craft center. You can choose items from the New Year's collection atwebsite.
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Social marketplace
Today, the online platform offers unique products crafted by over 1,500 dedicated artisans. They are constantly mastering new skills and techniques, including under the guidance of experienced mentors.
Over the four years of its operation, the project has demonstrated strong momentum. Since 2021, the number of its partners has increased sevenfold: from just seven non-profit organizations at the start, to 50 today. Over 60,000 products have been created, and total sales have reached almost 100 million rubles.
Products made by residents with disabilities were showcased at large-scale city, charity, and corporate festivals and fairs. Businesses are regular customers of the marketplace, regularly placing corporate orders for gift items. The platform offers a unique opportunity for both entrepreneurs and residents to participate in charitable giving and contribute to the development of inclusion in the city.
Russia's first state-owned social marketplace for online stores, "Moscow – a Good City," was created in 2021 by the nonprofit organization. This unique platform gives people with disabilities or in difficult life situations the opportunity to express themselves through creativity, feel valued, make new friends, develop social skills, work, and earn money. The project is being implemented with the support of Department of Labor and Social Protection of the Population of the City of Moscow.
As Sergei Sobyanin noted indevelopment strategy for the Moscow social security system until 2030The synergy between city services and NGOs allows us to provide support to the maximum number of residents in need.
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