Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
Over 50 chain organizations and franchisees have already joined the "Winter in Moscow" project, hosting events, promotions, and offering discounts at their locations. Most of them are repeat participants. These companies have organized over 1,600 events at their locations for city residents and tourists.
You can join Winter in Moscow bylink, and also onmos.ru portal, where you must select the "On Your Own Site" option. Additionally, businesses can organize their own branded area at central venues, hold events at convenient locations under the city's brand, or participate in seasonal city decoration. All details are available in a special section. "Time of Business Opportunities".
Engage in sales, organize tastings and hold a themed event
Entrepreneurs can sell their products at seasonal event venues and in "Made in Moscow" pavilions, and hold tastings and themed events.
Additionally, entrepreneurs in the food service, retail, services, education, creative arts, beauty, hospitality, culture, and sports industries can invite guests to their venues and receive extensive support from the city. For example, they can host a free event, including a master class, seminar, show, or performance, at their venue, organize a giveaway promotion, or offer a discount.
Entrepreneurs participating in the project will receive a comprehensive advertising campaign—PR support in the media and social media, including publications on mos.ru, as well as promotion through Russpass, Yandex Maps, and 2GIS. They will also receive a winter "Business Box"—a set of tools created by market leaders for business development.
Which companies have joined Winter in Moscow?
Participants in the new season of "Winter in Moscow" include the Shokoladnitsa coffee shop chain, the Yakitoriya, Burger King, and Moremania restaurants, the Zoozavr pet supply chain, the Anderson family cafes, and many other organizations.
The fast-food restaurant chain Grabli has also joined the "Winter in Moscow" campaign. From early December to late January, customers can enjoy seasonal hot non-alcoholic fruit cocktails with a special promo code. The chain's CEO, Ivan Gubanov, said that collaborating with the city on seasonal projects is a viable way to maintain customer traffic.
Beauty industry companies are also participating in the "Winter in Moscow" project. For example, the Persona image laboratory salons are offering special offers for new clients in December, and from January through the end of February, new customers will be able to enjoy discounts on all salon services, bonuses, and other exciting gifts.
"Participating in the project is a powerful marketing tool: we attract a new audience, demonstrate the strength of our brand, and confirm that we remain a leader in the industry and keep up with the times," noted Elena Zemtsova, Marketing and Advertising Director for the management company of the image laboratory chain.
Another participant in the "Winter in Moscow" campaign is the dry cleaner chain Diana, which has prepared a number of offers on a variety of services. For example, during the winter months, from the 1st to the 15th, customers receive a discount on personal technologist services, and from the 16th to the 30th, they receive a discount on fur cleaning.
You can ask questions about participating in the Winter in Moscow project or receive a free consultation from the State Budgetary Institution Small Business of Moscow by phone: 7 495 225-14-14 or online atportal.
State Budgetary Institution "Small Business of Moscow", subordinate Department of Entrepreneurship and Innovative Development of the City of Moscow, helps people start and grow their businesses in the capital. Business service centers offer information about financial and non-financial government support measures. Free educational and business events are held for entrepreneurs, including forums, seminars, workshops, and conferences, helping them improve their professional skills and connect with like-minded individuals.
Support for entrepreneurs is provided within the framework of the federal project “Small and Medium Entrepreneurship and Support for Individual Entrepreneurial Initiatives,” which is part of the national project "Efficient and competitive economy", as well as the Moscow Mayor's strategy for supporting Moscow entrepreneurship. More information about Russia's national projects and the capital's contribution can be found atspecial page.
Winter in Moscow— the main event of the season and one of the key drivers of the city's economy. The project unites the efforts of the city and businesses, creating new opportunities for the development of tourism, trade, services, and creative industries. The project was created specifically for the convenience of businesses and effective integration with seasonal events. "Time of Business Opportunities", where you can choose the appropriate format for participation throughout the year. "Winter in Moscow" is an example of successful collaboration between the city and entrepreneurs, making the winter season not only vibrant and festive, but also economically significant for the capital.
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Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.