"The Code of the Fatherland: The Arctic Begins Here": GUU teachers learned about the cultural code of the northern region

Translation. Region: Russian Federation –

Source: Official website of the State –

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From December 11th to 13th, representatives of the State University of Management visited Arkhangelsk and Severodvinsk as part of the program "Code of the Fatherland: The Arctic Begins Here," developed by the Ministry of Science and Higher Education of the Russian Federation in conjunction with the ANO "More Than a Journey."

The program was timed to coincide with Russian Constitution Day, so an online meeting was held on December 12, bringing together project participants from across the country: Vladivostok, Izhevsk, Crimea, Chelyabinsk, Arkhangelsk, and Nalchik.

Alexandra Timokhovich and Olga Vasilyeva, representatives of the GUU Institute of Marketing, joined a delegation of faculty and students from leading Russian universities to visit the hero city of Arkhangelsk and the nuclear shipbuilding center of Severodvinsk.

"Visiting Russia's Arctic regions has been a long-held dream. During the trip, we were able to enjoy the beauty of the northern nature, experience the history of Pomorye, see the connection of these places with the Northern Sea Route and the development of the Russian Navy, and also learn about the advanced industry in which Russia is a leader. Today, many are searching for meaning in life for themselves, for students, and for the younger generation. Visiting the regions of our country where our history was born, where labor feats were accomplished, and military victories were won, definitely contributes to this sense of meaning," shared Alexandra Timokhovich, Associate Professor of the Advertising and Public Relations Department at the State University of Management.

In addition to introducing the cultural and historical heritage of the northern region, including the Arkhangelsk Gostiny Dvory historical and architectural complex, the Malye Korely State Museum-Reserve of Wooden Architecture, and the Severodvinsk Museum of Local History, significant attention was paid to the region's role in the development of northern shipping, the formation of the state navy, milestones in Russian shipbuilding, the patriotism of northerners during the Great Patriotic War, and the importance of the Arctic region in achieving current national security goals.

During a visit to the military memorial complex on Yagry Island, our teachers laid flowers at the memorial sign in honor of the sailors of the nuclear submarine Kursk.

"Pomorye is about people: strong in spirit, true to their principles, and respectful of their traditions. I'm amazed by their willingness to go on expeditions into the pack ice of the northern seas on wooden kochs, to build cities in the harsh climate of swamps, to construct nuclear submarines—a marvel of engineering—and, most importantly, to have an immense love for their northern region," noted Olga Vasilyeva, senior lecturer in the Department of Advertising and Public Relations at the State University of Management.

The special program "Code of the Fatherland" was developed by the Ministry of Science and Higher Education of the Russian Federation in collaboration with the ANO "More Than a Journey" as part of the celebrations of the 80th anniversary of Victory in the Great Patriotic War. It aims to promote socially beneficial patriotic travel across Russia. The program is being implemented with the support of the All-Russian public-state movement of children and youth "Movement of the First," the Russian Society "Knowledge," the presidential platform "Russia – Land of Opportunities," the Ministry of Education and Science, the Ministry of Culture, the Ministry of Education, and the Ministry of Economic Development of Russia.

Subscribe to the "Our GUU" Telegram channel. Publication date: December 17, 2025.

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