Translation. Region: Russian Federation –
Source: Peoples'Friendship University of Russia
An important disclaimer is at the bottom of this article.
The RUDN University Graduate School of Management hosted a large-scale international scientific and practical conference, "Digital Transformation of Business." The event served as a platform for dialogue between educational leaders and leading practitioners who shape Russia's digital landscape on a daily basis.
Vector of development
The conference was opened by Anna Ostrovskaya, Director of the Graduate School of Management at RUDN University. In her welcoming address, she emphasized the strategic importance of such meetings.
"Today, digital transformation is not an option, but a necessity for any business and, consequently, for education. Our goal at RUDN University is to train specialists who don't just follow trends, but create them themselves. This conference is a bridge between theory and best practice, allowing our students and partners to see the development vector in real time. We are shaping a new management culture where technological literacy and adaptability are becoming key competencies," noted Anna Ostrovskaya.
Alexander Kvashin, Director of Digitalization at RUDN University, moderated the first panel discussion on the common challenges of digitalization. The discussion focused on pressing issues: key shifts in recent years, practical advice for businesses and students, and underestimated but critically important trends.
The discussion was attended by top market experts: Roman Borisov (Astra), Alexey Kislov (1C), Alexey Shchedrov (ICL), Dmitry Oleynik (Sber), Milena Krasnorutskaya (Pusk), and Ilya Volkov (Points Group).
The key insight of the session: digital transformation today is not about the implementation of individual technologies, but about the speed of adaptation, readiness for cultural change, and the ability to learn faster than competitors.
Digital Storm in the Hospitality Industry
The second panel discussion was entirely devoted to digital trends in the hospitality industry. It was moderated by Konstantin Goryainov, Head of the Department of Hotel and Restaurant Business at RUDN University's Graduate School of Management.
"The hospitality industry is undergoing a true revolution. Digital technologies are fundamentally changing everything: from the booking process to the guest's personal experience. Our department sees its mission as ensuring that graduates not only know about these tools, but also understand their business logic and how to extract maximum benefit from them to create impeccable service. Today's conversation with market leaders provides invaluable insights for shaping a relevant educational trajectory," emphasized Konstantin Goryainov.
The discussion brought together key market experts: Kirill Volkov (TRN, Travel IT World), Konstantin Gerber (HRS), Fyodor Timokhov (TravelLine), Valentin Andreev (Pognali), and Nikita Konstantinov (Visit Russia). They discussed key digital trends, ways to turn digitalization into a growth driver, and offered practical advice to students, ultimately concluding: digital technologies have ceased to be a competitive advantage and have become a matter of survival. The key to success lies not in chasing the latest technology, but in its intelligent, customer-focused implementation to achieve specific business results.
The "Digital Transformation of Business" conference at RUDN University demonstrated that the future is being created today through dialogue between science, education, and practice.
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.