Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
This year, as part of the Winter in Moscow project, 10 unusual pavilions appeared on the city streets. Made in MoscowThere, residents and visitors to the capital can purchase goods from local producers, wrap gifts, and also take part in themed master classes and get into the New Year's spirit. voting Participants of the Active Citizen project are invited to evaluate five retail outlets and share their impressions of their design and product range.
The pavilion became the flagship of the project Gift Factory on Bolotnaya Square. It's themed like a real holiday factory: inside, a magical conveyor belt displays products from Moscow brands—from winter clothing and accessories to cosmetics and jewelry. You can also wrap gifts, send a letter to Santa Claus, and attend free workshops on making wreaths, scented candles, and decorating gingerbread and toys. Adjacent to the pavilion, an ice skating rink covering over 2,500 square meters offers free skating, including under the guidance of the project's experienced trainers. My Sports DistrictYou can register for the session on the service Mosbilet, and for sports training – on the project website mysportrayon.sport.mos.ru.
Another vibrant pavilion, shaped like a giant tangerine, is located on Arbat Street. Its backdrop makes for unique photos, and inside, guests can find a selection of New Year's merchandise: souvenirs, gifts, Christmas tree decorations, and craft kits.
An equally creative art installation—a magical train—is located at the main entrance to Gorky Park. Inside, you can also buy gifts, Christmas tree decorations, winter skincare products, and makeup. Warm accessories for ice skating and strolling through the park are also available.
Two shopping spots are open for shoppers. On Kuznetsky Most, opposite TsUM, is the "Konki" pavilion, featuring fashionable clothing and jewelry from Moscow designers. And on Rozhdestvenka, the "Red Ball," resembling a knitted Christmas tree ornament, offers children's clothing, board games, toys, and books.
Users over 14 years of age with a standard or full account on the mos.ru portal can participate in the voting. They will receive points for the city's loyalty program. "A Million Prizes", which can be used to obtain goods and services from organizations that are partners of the program, including exclusive souvenirs from winter collectionPoints can also be used for charity.
"Made in Moscow" is a project promoting local brands. Today, it has over 7,500 participants, and website You can find over 36,000 products created in the capital. Entrepreneurs have access to a variety of free promotional tools provided by the city, such as product listings on the portal and in branded stores, mentions in the media and social media, outdoor and online advertising, participation in the capital's largest markets, fairs, and exhibitions, and much more. You can become part of the entrepreneurial community, take advantage of support measures, and gain the opportunity to present your products in unique art pavilions on Moscow's main streets using websiteFind out more business news at Telegram channel project.
Winter in Moscow — the main event of the season. The project aims to strengthen social and family ties, create an atmosphere of unity and mutual support, and assist those currently defending the Motherland. Through a variety of programs, including cultural, educational, and sporting events, it brings together Muscovites and visitors of all ages and interests, creating an environment for creative development, active recreation, and warm communication. Particular attention is paid to supporting participants and veterans of the special military operation and their families, as well as all those providing assistance to the front.
Project Active Citizen has been operating since 2014. During this time, more than seven million people have joined, and over 7,300 votes have been conducted. Between 30 and 40 decisions are implemented in the city every month. The project is being developed by the State Public Institution "New Management Technologies" and the Moscow Department of Information Technology.
The creation, development and operation of e-government infrastructure, including the provision of mass socially significant services, as well as other services in electronic form, corresponds to the objectives of the national project "Data Economy and Digital Transformation of the State" and the Moscow regional project "Digital Public Administration." More information about Russia's national projects and the capital's contribution can be found at special page.
Get the latest news quickly on official Moscow messaging channels. MAX And Telegram.
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.