Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
Audiences seek not only spectacle but also new meanings in film and TV series characters that reflect the current values of Russian society, said Daria Pugacheva, Director of the Research Department at Gazprom-Media Holding.
She presented a large-scale study of the hero's image in Russian films and TV series, conducted by the Holding last year. It was based on interviews with experts, a semiotic analysis of Russian cinema over the past 40 years, and surveys of Russians. The study identified 43 hero archetypes.
"The study has become a useful tool for the Holding's content strategy, and we are already beginning to rely on the created archetype system in film production. Importantly, the meeting participants found much in our study that is useful for solving their professional problems and for further practical application in the industry."
Daria Pugacheva, Director of the Research Department at Gazprom-Media Holding
The meeting was devoted to the preservation and strengthening of traditional Russian values and included presentations from representatives of the expert community.
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