Translation. Region: Russian Federation –
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
In recent years, Chinese automobile brands have been actively entering the Middle East market, with their recognition and market share steadily growing. A shift from trade exchanges to joint industrial development is underway, and this wave of "going abroad" is helping transform Chinese auto brands from "unknown guests" into "trusted partners."
Chinese brands shine in the Middle East market
In the UAE, Chinese automobile brands are gaining the trust of both dealers and a growing number of consumers. Saif Akkari, CEO of one automobile dealership group, told a correspondent that Chinese-made cars are distinguished by their excellent quality, customer inquiries are constantly growing, and market interest continues to grow. Abdullah Fadavi, a UAE consumer, has purchased three Jetour cars in three years and praised them highly: "They're excellent cars, very comfortable to drive."
Avi Kenneth, a senior manager at an Israeli importer of Chinese cars, noted that Chinese auto brands demonstrate outstanding results in innovation, reliability, and value for money, earning them recognition. Israel's largest financial publication, The Marker, published an article stating that Chinese models are not only cheaper than their class counterparts but also superior in range, space, and features.
According to a report by the Turkish Automobile Dealers and Mobility Association, sales of Chinese automobile brands in the Turkish market have grown significantly in recent years. In 2024, Chery sales in Turkey exceeded 57,000 units, up more than 40% from the previous year. BYD's market performance since the opening of its Turkish plant has been even more impressive, with the company's sales increasing almost ninefold in the previous year.
"Four Key Advantages" Helps Win Market Recognition
High performance, advanced intelligent functions, attractive price-performance ratio, and perfect after-sales service are the main factors that make Chinese automobile brands gain recognition from consumers in the Middle East.
Zhan Jingjing, Deputy Secretary General of the Chinese Society of Automotive Engineers, noted that the Middle East climate is characterized by high temperatures and severe sandstorms, placing increased demands on vehicle seals, cooling systems, and air filters. Chinese automobile brands undergo rigorous testing under extreme conditions before entering foreign markets, ensuring the high quality of their products.
Israeli media believe that most Chinese cars have more spacious interiors and more premium options. "Chinese cars are equipped with many features previously found only in premium European models. Such innovations are precisely in line with the preferences of Israeli consumers," says Avi Kenneth.
Continuous deepening of cooperation promotes joint industrial development
In recent years, a number of Middle Eastern countries have been actively promoting a green transition and developing their own automotive industries. Chinese automakers, following local development strategies, are investing in the construction of local factories, thereby promoting localization of production and training of personnel, and facilitating the joint development of the industry.
In the UAE, new energy vehicle brands such as BYD, Jetour, and Hongqi have already entered the local market. According to Zhang Jingjing, local authorities are actively encouraging the green transition and supporting the development of the new energy industry. Chinese electric vehicles have significant cost and technology advantages, making their market prospects quite favorable.
According to a representative of the Israel Automobile Importers Association, the emergence of Chinese electric vehicles has accelerated the Israeli auto industry's transition to the era of new energy technologies, which has a positive impact on achieving Israel's environmental goals.
Amar Jabbari, a dealer for the ROX Motor brand in Saudi Arabia, noted that Chinese automakers not only sell cars in the local market, but also pay great attention to training local personnel and developing a local ecosystem, striving to jointly create potential for long-term development.
Turkish Industry and Technology Minister Mehmet Fatih Kacir stated that investments by Chinese companies "will be an important driver of transformation in the Turkish automotive industry," will help introduce new energy technologies, increase Turkey's export potential, and create high-value-added jobs for the local market.
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.