Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
As of December 6, the video hosting site's audience was more than 23.8 million people, while YouTube's audience was 22.3 million people.
"These results confirm that the strategic focus on developing RUTUBE as a national platform aligns with the interests of the Russian audience. The growth in popularity is due to investments in technological modernization. Today, RUTUBE is more than just a video hosting service, but an ecosystem uniting users, creators, and businesses. The platform's success demonstrates its ability to compete with international players and consolidate its leadership in the development of digital media content in Russia."
Daria Pugacheva, Director of the Research Department at Gazprom-Media Holding
In November, RUTUBE's monthly audience reached 80.6 million, 10.1 million more than a year ago. Its daily audience grew by 44.4%.
The platform is constantly working to attract audiences and new creators. The number of channels has already exceeded 4.5 million, nearly doubling in a year. International views are also growing—as of October, they reached almost two billion since the beginning of the year. Leading countries include Kazakhstan, the United States, Belarus, Germany, and the Netherlands.
* according to Mediascope
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