Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
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Moscow-brand souvenirs are now available for purchase at new popular tourist spots in the capital, as well as at the Winter in Moscow project. Comfortable sweatshirts and t-shirts, eco-friendly shopping bags, reusable water bottles, notebooks, keychains, and other items are available for residents and tourists.
Sales points have opened in the Samovar art pavilions on Arbat Street, the Gift Factory in the Muzeon Arts Park and on Bolotnaya Square, a chalet on Tverskoy Boulevard, and in the Made in Moscow project stores. Products are also available for purchase at the State Tretyakov Gallery's gift shop, the Matryoshka of Moscow multimedia art installation in Zaryadye Park, the tourist and banking office on Bolshaya Dmitrovka Street, and five Made in Moscow project stores.
First official souvenir brand The capital's store opened in May of this year. It offers gift items that are suitable for the fast-paced life of a modern metropolis. The range will continue to expand.
The city is also developing its own gastronomic brand: "Moscow" tea. Its blend was chosen during the "Moscow Tea Party" festival last summer, and since September, the product has been sold in the capital's stores and cafes. Since then, residents and tourists have purchased over 22,000 cans of tea and consumed over 400,000 glasses of the beverage at food and beverage outlets. Today, this souvenir can be purchased at over 300 locations, the addresses of which are posted on the project's dedicated page on the service. Russpass.
The Moscow Tourism Committee is building a sustainable brand for the capital as one of Russia's premier tourist destinations. Throughout the year, specialists create events that bring together Muscovites and visitors. Residents and tourists alike can immerse themselves in another era at the historical sites of the "Moscow Estates" festival, experience the capital's tea traditions at the "Moscow Tea Party," or join the "Moscow Breakfast on the Verandas" project at one of hundreds of restaurants.
Winter in Moscow — the main event of the season. The project aims to strengthen social and family ties, creating an atmosphere of unity, mutual support, comfort, and a festive spirit. Through a variety of programs, including cultural, educational, and sporting events, it brings together Muscovites and visitors of all ages and interests, creating conditions for creative development, active recreation, and warm social interaction during the cold season.
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