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Source: People's Republic of China – State Council News
BEIJING, Dec. 5 (Xinhua) — China, the hub of global manufacturing, is turning its vast industrial landscape into tourist destinations, allowing travelers to experience the atmosphere behind factory doors and injecting new impetus into the domestic consumer market.
In the Beijing Economic and Technological Development Zone, also known as Beijing E-Town, requests are growing among tech enthusiasts to visit Xiaomi's car factory, which produces popular electric vehicles.
According to Shi Xiaomin, the project's manager, its goal is to integrate professional knowledge with hands-on demonstrations of product samples, as well as provide visitors with a popular science experience. From April last year to June this year, more than 150,000 people signed up for factory visits, and the average monthly number of visits exceeded 10,000.
Factory tours have become a trend in China's tourism market as communities across the country adopt an innovative "industry-tourism" integration model to offer visitors more diverse experiences while promoting the modernization of their industrial sectors.
According to Xin Guobin, Vice Minister of Industry and Information Technology of the People's Republic of China, China has built a comprehensive, independent, and integrated modern industrial system, leaving behind a rich historical and cultural heritage.
“In recent years, remarkable results have been achieved across the country thanks to the development of industrial culture becoming a key factor in promoting the creative transformation and innovative development of cultural resources such as industrial heritage,” he added.
Official data shows that China has 264 national-level industrial heritage sites and nearly 500 provincial-level sites. In line with the trend toward industrial tourism, more and more industrial heritage sites in the country are being transformed into cultural and creative parks, commercial centers, and technology parks, attracting visitors to these internet-famous destinations.
At the Liuzhou Luosifen Industrial Park in Guangxi Zhuang Autonomous Region (South China), visitors can not only see how luosifen snail noodles, a national intangible cultural heritage of China, are packaged, but also learn about the production technology and try their hand at making them.
At the Qingdao Beer Museum in Shandong Province, eastern China, young people are thrilled to watch a captivating time-traveling performance. Taking on the roles of Tsingtao Beer brewers, visitors become participants in a game that combines a scripted murder mystery with an escape room. Through these varied experiences, they can vividly experience the twists and turns of a century-old brewery.
Industry observers believe that the innovative model, which combines visiting, research and exploration, and consumption, not only appeals to visitors by allowing them to gain a closer look at traditionally hard-to-reach industrial sites, but also enhances brand value and increases revenue for the businesses involved.
The country's industrial tourism market potential is expected to maintain an average annual growth rate of 18 percent over the next five years, with the market size expected to exceed 300 billion yuan (about $42.4 billion) by 2029, the ministry said.
China recently outlined plans to accelerate the development of a strong manufacturing sector and promote deeper integration of culture and tourism in its guidelines for the 15th Five-Year Social and Economic Development Plan (2026-2030).
According to Xin Guobin, in the future, the ministry will promote the protection, inheritance, and dissemination of industrial culture, explore effective mechanisms for the integrated development of culture, technology, and industry, and create a series of new cultural consumption scenarios and cultural industry clusters.
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