Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
A large-scale seasonal project Winter in Moscow, which began in the capital on December 1, helps businesses promote their brands and provides Muscovites and visitors with an interesting way to spend their leisure time. Already in the first week, entrepreneurs have planned numerous events at their sites. events.
Entrepreneurs from various sectors are inviting residents to their venues: services, food service, education and creative arts, beauty, retail, hospitality, culture, and sports. They have prepared thousands of special offers: themed events, promotions, and discounts.
Signature desserts and New Year's manicure
Among the participants of "Winter in Moscow," there are especially many food service establishments. They delight their customers with discounts, pleasant gifts, culinary master classes, and other events. Thus, at the start of the seasonal project special offer Prepared at the Asian restaurant "Plavniki i Sloshni" (Fins and Claws) in the Lefortovo district. During the first two weeks of December, guests can enjoy apple pie or another signature dessert by subscribing to the Telegram channel.
"We're always in touch with the business community, so when we heard about the project, we immediately decided to participate. For us, this is an opportunity to bring joy to the neighborhood's residents and, of course, to increase the loyalty of our guests," shared Tatyana Zuikova, the restaurant's owner.
Only nail salon joined the project for the first time promotionWhen booking a manicure with polish, clients receive a complimentary New Year-themed nail design. As manager Valeria Vargina noted, clients can decorate their nails with snowflakes, snowmen, and other winter symbols. This is the first such promotion the salon has organized. The staff hopes this will help them reach a wider audience.
Creativity, relaxation and inspiration
Moscow companies often offer discounts on their platforms. This allows city residents to try new entertainment formats, learn about products and services, and become regular customers. One entrepreneur who has chosen this format is Svetlana Kalnina, founder of the "Planet of Hobbies" project. Throughout December, she is offering discounts Master classes on making aroma diffusers, bath salts, solid perfumes, and stone bracelets.
According to Svetlana Kalnina, her business is based on the idea of offering not just a service, but an experience, a leisure activity that combines creativity, relaxation, and inspiration. To ensure that as many people as possible can experience the festive spirit on New Year's Eve, the entrepreneur plans to launch an advertising campaign soon. This will be aided by the "Business Box" toolkit for business development, which she received for participating in the "Summer in Moscow" project.
Learning through games
Younger residents of the capital are also invited to spend the first week of winter in an interesting way. For example, they have prepared events at the Talantikus children's center in the Mitino district. Its founder, Tatyana Garishina, has been involved in city projects for several seasons. This helps her build parent loyalty and attract new young visitors.
During the first week of December, the center will host a free strategic board game tournament with prizes and souvenirs, and in the second half of the month, free clay modeling workshops will be held. Young visitors will create winter-themed paintings. Discounts on clay art club memberships will also be available.
"Our education is game-based. Board games are great because they teach children to think several moves ahead and develop strategic thinking. We sincerely believe the tournament will generate interest in other educational programs, and we're also counting on the city's help in attracting visitors. Last year, like other active entrepreneurs, we received PR support: parents told us they saw branded billboards featuring us," said Tatyana Garishina.
You can get detailed information about the tournament, as well as other events planned as part of the Winter in Moscow project, at special section on the mos.ru portal.
How to take part in the project
You can apply to participate in the large-scale city project “Winter in Moscow” by link, and also on mos.ru portal, where you must select the "On Your Own Territory" option. Participants will receive an extensive advertising campaign, including PR support in the media and social networks, and promotion through Russpass, Yandex.Maps, and 2GIS. They will also receive a winter "Business Box"—a set of tools from market leaders for developing their business.
You can ask questions about participation and receive a free consultation at the State Budgetary Institution "Small Business of Moscow" by phone: 7 495 225-14-14 or online on the portal mbm.mos.ru.
Assistance to businessmen is provided within the framework of the federal project “Small and Medium Entrepreneurship and Support for Individual Entrepreneurial Initiatives,” which is part of the national project "Efficient and competitive economy", as well as the Moscow Mayor's strategy for supporting Moscow entrepreneurship. More information about Russia's national projects and the capital's contribution can be found at special page.
State Budgetary Institution "Small Business of Moscow", subordinate to the capital's Department of Entrepreneurship and Innovative Development, helps people start and grow their businesses in the capital. Business service centers offer information about financial and non-financial government support. Free educational and business events are held for entrepreneurs, including forums, seminars, workshops, and conferences, helping them improve their professional skills and connect with like-minded individuals.
Winter in Moscow — the main event of the season and one of the key drivers of the city's economy. The project unites the efforts of the city and businesses, creating new opportunities for the development of tourism, trade, services, and creative industries. The project was created specifically for the convenience of entrepreneurs and effective integration with seasonal events. "Time of Business Opportunities", where you can choose the appropriate format for participation throughout the year. "Winter in Moscow" is an example of successful collaboration between the city and entrepreneurs, making the winter season not only vibrant and festive, but also economically significant for the capital.
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