Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
The "Made in Moscow" project is a key driver of development for small and medium-sized businesses in the capital, offering local brands unique opportunities. It gives entrepreneurs direct access to a wide audience, significantly increasing their customer base and brand awareness without additional rental or marketing costs. This contributes to increased sales and revenue, as well as a stronger image for Moscow brands.
Urban spaces—"Made in Moscow" pavilions—help brands implement their marketing strategies. They are more than just retail outlets; they are vibrant art objects that attract the attention of thousands of residents and tourists. Their prime locations make them popular spots, guaranteeing businesses high traffic and, consequently, increased sales.
The pavilions offer local brands the opportunity to present their products in a high-quality venue, increase brand awareness, and establish direct contact with their target audience. For shoppers, this is a chance to discover high-quality and unique products from Moscow manufacturers—from fashionable clothing and accessories to designer home decor and cosmetics.
Varvara founder Anastasia Efremenko emphasizes the importance of a thematic approach. Her brand, which specializes in Russian-style clothing and accessories, traditionally emphasizes holiday sets. The assortment always includes sought-after winter accessories: mittens, scarves, and insulated bags. Particular attention is paid to prints with New Year and winter themes, such as bunnies and bears. Items with thematic patterns make excellent gifts. This year, the brand presented a new theatrical collection featuring images of the Nutcracker and Harlequin, as well as pointe shoes. According to the founder, this collection itself creates a festive mood and will be in high demand.
Evgeny Gor, founder of the Ucandles brand, believes that people especially value comfort and seek gifts in winter. His strategy is built on two core ideas. The first is a rebranding of the classic candle collection. The brand presents an updated, more minimalist, and premium design, designed to become a stylish accent in any interior and an ideal New Year's gift. The second idea is the release of a limited-edition New Year's collection with traditionally popular gourmand and fir scents that instantly create a festive atmosphere. Among his proven methods, the founder highlights the use of an aroma bar, where guests can fully immerse themselves in the brand's world, and the creation of scents tied to specific emotions and scenarios.
"Made in Moscow" is a project promoting local brands. Today, it has over 7,500 participants, and website You can find over 36,000 products created in the capital. Entrepreneurs have access to a variety of free promotional tools provided by the city. These include product listings on the portal and in branded stores, mentions in the media and social media, outdoor advertising, participation in the city's largest markets, fairs, and exhibitions, online advertising, and much more. You can become part of the entrepreneurial community, take advantage of support programs, and showcase your products in unique art pavilions on the capital's main streets atproject websiteMore news about the capital's business – inofficial Telegram channel.
Project Winter in Moscow— the main event of the season and one of the key drivers of the city's economy. The project unites the efforts of the city and businesses, creating new opportunities for the development of tourism, trade, services, and creative industries. The project was created specifically for the convenience of businesses and effective integration with seasonal events. "Time of Business Opportunities", where you can choose the appropriate format for participation throughout the year. "Winter in Moscow" is an example of successful collaboration between the city and entrepreneurs, making the winter season not only vibrant and festive, but also economically significant for the capital.
Get the latest news quickly on official Moscow messaging channels. MAX And Telegram.
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.