Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
The festival that took place in June Moscow Seasons in Beijing received a silver award at the China Golden Awards for Excellence in Public Relations. This was reported by Natalia Sergunina, Deputy Mayor of Moscow. The project was recognized in the "Government Communications" category; gold was not awarded in this category, so the silver medalist was the strongest in this category.
"This award is a sign of recognition in one of the world's largest markets. Our partners appreciated the high level of preparation and promotion of the festival. Nearly three million visitors learned about Moscow's cultural and historical heritage, attended concerts, sampled Russian cuisine, and participated in creative workshops," noted Natalia Sergunina.
The Moscow Seasons in Beijing festival took place in the capital of the People's Republic of China (PRC) on the central promenade, Wangfujing Street, from June 12 to 15. It was a continuation of a series of events dedicated to the Russian-Chinese Years of Culture.
Several areas were prepared for adults and children. These included vibrant photo zones featuring the "Moscow Tea Party" and "Moscow Estates" projects, play areas, and a "Digital Technologies" section offering an interactive journey through the Russian capital.
Under the auspices of the project, a conference entitled "Cities of the Future: Synergy of the Strategic Partnership between Moscow and Beijing" was held. The parties discussed new opportunities for cooperation, including mutual investments, and presented proposals targeting the local market. As a result, an agreement was reached. seven international agreements.
The festival was organized by the Moscow Government with the support of the People's Government of Beijing.
Moscow-based projects have previously won prizes at one of China's professional awards, the China Brand Marketing Awards. The "Chinese New Year in Moscow" festival, held last winter, took second place in the "Best Holiday Marketing" category, and the "Chinese Bloggers' Tour to Moscow" event took second place in the "Best Event Marketing" category.
Moscow Achievements: Which Projects in the Russian Capital Have Received International AwardsRegional experts, volunteers, and foreign guests appreciated the importance of intercultural festivals in the capital.
A promising partnership
China ranks first among non-CIS countries in terms of tourist flow to Moscow. Over the past 10 years, Chinese visitors have made over four million trips to the Russian capital.
Moscow is actively developing partnerships with its Chinese counterparts. For example, a portal called Discover Moscow was created for travelers from that country. official page in Chinese. It helps you find excursion routes, find recommendations for family vacations, and find information about popular city attractions, including theaters and museums.
In addition, the city's attractions are featured on the popular Chinese travel platform Ctrip and local social media.
The China Golden Awards for Excellence in Public Relations recognizes best practices in the public relations industry. This year marks the 21st year of the awards.
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