Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
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Moscow has announced the nominees for the Guiding Star, the city's hospitality award. Hotels, travel companies, food and beverage establishments, city festivals, architectural landmarks, and other industry representatives are vying for the title.
Nominations and shortlists
This year's shortlist for the "Public Spaces and Urban Environment" category included the Moscow Zoo, ADG Group's "Mesto Vstrechi" (Meeting Place) network of district centers, the "Solntse Moskvy" (Moscow Sun) urban space, the Mikhalkovo Cultural Center, and the "Kot" (Cat) children's space in Gorky Park.
The "Technology and the Future" category now includes the "Best Digital Solution for Tourists" category. The shortlist includes services developed for Muscovites and travelers: the State Central Cinema Museum's robotic tour guide, Yandex Food's Ultima Guide, the "Koroche" service (a product of Aviasales), and the "Ostrovok" online hotel and apartment booking service.
Competing for the title of "Best Children's Experience" are the "Visiting the Stargazer" science theater (Moscow Planetarium), the "Solntse Moskvy" urban space, the Cryptography Museum, the "Panorama 360" observation deck, and the "Experimentanium" science museum. The "Best Restaurant" nomination includes Butler, Café Pushkin, Matryoshka, the "Dr. Zhivago" grand cafe, and the Sage gastronomic project.
In addition, a special "People and Personnel" category has been established for the first time. Within this category, an expert council will determine the best tour guide, hotel administrator, and concierge, the best domestic tour operator, the best incoming tour operator in the Asian region, and the best inclusive excursion project.
New categories and experts
In 2025, the awards expanded with 26 new categories, covering a wide range of areas—from urban development to digital services for residents and travelers, as well as gastronomy, cinema, and the events industry. In total, the list includes over 40 entries, including nominations for hospitality specialists and service-related training projects, urban public spaces and transport routes, outdoor event venues, souvenir and food shops for tourists, coffee shops, theaters and cinemas, sports events, and nightlife.
Winners in more than 20 main categories will be selected by a selection committee consisting of representatives from relevant agencies and industry organizations. For the first time, the best in special categories will be determined by an expert council, and two additional awards will be presented. Moscow City Tourism CommitteeThis year, individual prizes will be awarded to the best inclusive projects, industry media outlets, and a restored cultural heritage site of significant tourist significance. The full list of shortlisted participants can be found at official website awards.
Over the 26 years of the Guiding Star award's existence, 344 organizations, projects, and industry leaders have been recognized for their significant contributions to the development of the capital's hospitality industry and its increased appeal to Russian and international tourists.
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