Translation. Region: Russian Federation –
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
Beijing, November 21 (Xinhua) — The flagship store of the Russian National Pavilion (RNP) recently opened its doors to visitors on Central Street in Harbin, the capital of Heilongjiang Province, northeast China. Its opening marks a significant achievement in the deepening cooperation between the Heilongjiang Transport and Investment Group (HLJ TIG) and the Russian Export Center (REC). This store is the only one in Heilongjiang Province officially authorized by the REC.
According to the news website zgjtb.com, this flagship store covers over 500 square meters. Its shelves stock approximately 2,000 high-quality Russian products, grouped into nine main categories, including confectionery, grains and oils, and dairy products. Notably, over 200 items from leading Russian brands are new to the Chinese market, allowing consumers to experience authentic Russian flavors in one place.
Of particular note is that each product is equipped with a unique QR code for traceability. Thanks to HLJ TIG's proprietary platform for tracking Russian food products, consumers can scan the code and fully trace the product's origin and its journey to the store, guaranteeing both the authenticity of the products and the fact that they were delivered directly from the manufacturer.
In addition to the expansive retail area, the store features skillfully organized functional spaces: a cozy lounge and tasting area, and a stage for streaming and performances. A modern automated coffee machine brews authentic Russian coffee for guests, complementing it with delicious desserts and creating a distinctive image for the RNP outlet. This will allow the store to serve not only as a retail outlet but also as an important platform for cultural exchange and bilateral trade, transforming this historic street into a living symbol of economic trust and cultural interpenetration between the two countries.
In the future, HLJ TIG regards the opening of the flagship store of the “Russian National Pavilion” in Harbin as a new starting point for further strengthening trust and continuing joint efforts with the Russian Export Center aimed at creating an important platform for trade between China and Russia and a model project for inter-company cooperation. -0-
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