The eighth year of the “Made in Russia” brand at CIIE in an effort to deepen Sino-Russian cooperation

Translation. Region: Russian Federation –

Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

Beijing, November 19 (Xinhua) — Every year, the China International Import Expo (CIIE) attracts the world's attention. The 8th CIIE recently concluded in Shanghai, eastern China. As an important platform for China to actively expand opening-up and promote high-level opening-up, the event has become a "golden channel" for high-quality products from around the world to enter the Chinese market since its inception in 2018. And on this stage, which unites global innovation and high quality, the national brand "Made in Russia" participated in the exhibition for the eighth consecutive year, becoming a living illustration of the deepening trade and economic cooperation between China and Russia.

At CIIE 2025, the "Made in Russia" brand once again showcased its extensive exhibit, bringing together 78 leading companies from five sectors: food and agricultural products, consumer goods, healthcare and medicine, information technology (IT), and services. Among these, food industry companies continue to form the core (61 exhibitors), fully showcasing Russia's advantages in agriculture and healthy food production. The addition of high-value-added industries such as healthcare and IT also demonstrates that "Made in Russia" is evolving beyond its traditional focus toward a broader and more diversified direction.

Thus, the participation of "Made in Russia" in CIIE 2025 demonstrates that Russia can offer not only high-quality agricultural products but also innovative technologies, reliable medical solutions, and designer consumer goods. This diversified, high-quality, and sustainable brand image is highly consistent with current trends in the Chinese market: growing consumer demand and a desire for a healthy lifestyle.

The products on display not only offer a diverse range but also generally comply with the requirements of the "Made in Russia" national brand certification system. This system, overseen by the Russian Export Center (REC), is a voluntary certification mechanism that focuses on assessing the quality, environmental friendliness, and authenticity of products.

"Made in Russia" isn't just a label; it's a commitment to quality and responsibility. This helps Russian companies build trust in foreign markets, especially in a health- and safety-conscious market like China.

REC Vice President Tatyana An announced at the 8th China International Import Expo in Shanghai that the REC plans to significantly increase the number of specialized "Made in Russia" retail stores in China by early 2026.

To ensure a stable supply of Russian goods, the Russian Export Center (REC) opened the first "Made in Russia" distribution center in Suifenhe, Heilongjiang Province, northeast China. Since the beginning of 2024, the REC has already held "Made in Russia" festivals and fairs in cities such as Shenyang, Dalian, Harbin, Chengdu, and Beijing.

As cooperation between China and Russia deepens in areas such as economics and trade, agriculture, and science and technology, the CIIE has become the "best testing ground" for Russian companies, allowing them to explore the Chinese market, find partners, and test products. Through this platform, more and more Russian small and medium-sized enterprises are gaining the opportunity to directly interact with Chinese distributors, retailers, and end consumers, transitioning from "exhibition participation" to "market entry."

Going forward, Made in Russia will continue to use the CIIE platform as a bridge to promote more high-quality, environmentally friendly, and innovative Russian products to the Chinese market. This is not only a practical result of trade and economic cooperation between the two countries, but also a shared vision between China and Russia to jointly create a new ecosystem of "healthy, safe, and sustainable consumption."

Based on mutual trust and mutually beneficial cooperation, the connection between "Made in Russia" and the Chinese market will undoubtedly become even closer and deeper. More and more Chinese consumers experience Russia's sincerity and high quality through these products. Russian products, which meet the tastes and needs of Chinese consumers, are becoming increasingly popular and well-known in China.

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