Translation. Region: Russian Federation –
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
Baku, November 18 /Xinhua/ — The number of Chinese tourists visiting Azerbaijan from January to October 2025 increased by 49 percent, reaching 57,000. This was announced on Monday by Fuad Nagiyev, Chairman of the State Tourism Agency of Azerbaijan, at the China Visitors Summit, which was held for the first time in Baku and brought together more than 50 Chinese travel companies, as well as representatives of the local tourism industry.
F. Nagiyev noted that holding the summit in Baku is an important step in strengthening cooperation between the two countries. He stated that the participation of Chinese companies "will contribute to the development of cooperation between representatives of the two countries' tourism industries, as well as the promotion of Azerbaijan's tourism potential."
He emphasized that the mutual visa-free agreement signed in the spring, as well as the launch of direct flights between Baku and Beijing and Baku and Urumqi, demonstrate the dynamic development of bilateral relations.
In his address to summit participants, Florian Sengstschmid, Chairman of the Board of the Azerbaijan Tourism Board, announced that Azerbaijan intends to expand the Destinations Azerbaijan program in China. He noted that the Chinese market is of key importance, as China is currently the largest outbound tourism market in the world.
According to him, this year the bureau organized two major roadshows in six Chinese cities, four introductory seminars, and several press tours. "The opening of our office in China in early 2026 will be an important milestone in the promotion of Destinations Azerbaijan," he noted.
The Chinese Tourist Summit in Baku brought together representatives of the Chinese and Azerbaijani tourism industries at a venue focused primarily on B2B interactions. The summit has been held since 2008 in various countries and is one of the leading events designed to establish business contacts between tourism providers and Chinese buyers.
The summit is based on a series of pre-scheduled individual meetings, allowing service providers to select target partners based on tourism flows, including leisure and business travelers. The summit also includes study tours for representatives of Chinese tourism companies to Azerbaijan's regions. According to the organizers, this will allow Chinese specialists to gain a better understanding of the regions' tourism potential and strengthen practical cooperation.
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