Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
The capital offers entrepreneurs numerous free tools to help them scale their businesses. One of them is the project's art pavilions. Made in MoscowConsumer goods manufacturers based in the capital can place their products on their shelves.
Thus, entrepreneurs can present their products at the project's art pavilions as part of the "Winter in Moscow" project. To do so, they must submit an application in their personal account atofficial websiteAll formats are available in a special section. "Time of Business Opportunities".
As part of the seasonal "Winter in Moscow" project, art pavilions from the "Made in Moscow" project will once again appear on the city's popular tourist streets. They will not only serve as spaces for creating content for social media but also as retail spaces where local brands of clothing, cosmetics, home decor, children's toys, and other goods will present their products. To participate in the winter market, please submit an application through your personal account on the website. madeinmoscow.rf and meet the criteria specified in the selection conditions.
The first step is participation in the "Made in Moscow" project itself. To do so, a company must meet several requirements: have a Moscow tax identification number (TIN), conduct full or partial production within the capital, have been operating in the market for at least six months, and have an online sales outlet.
After registering, the brand will have a personal account on the project's website, where they can apply to participate in seasonal markets within Moscow projects, such as "Winter in Moscow" or "Summer in Moscow." Applications are reviewed by an expert committee, which conducts a rigorous selection process based on a points system.
A key factor for achieving a high score is the completeness of the brand's profile on the platform. The more products listed on the website and the more complete their descriptions and company information, the higher the chances of successfully qualifying. Placing the "Made in Moscow" trademark on your own website, product packaging, or product card on the marketplace will also be an additional advantage.
Furthermore, the expert committee takes into account whether a company has its own registered trademark, which significantly increases the final score. The wide range of products offered also plays an important role.
When selecting products, the "Made in Moscow" project strives to support emerging brands. Therefore, preference is given to companies that have not participated in seasonal markets in the past three months. Additional points may also be awarded based on a number of specific criteria, such as the product's relevance to the season, the theme of the specific pavilion, current consumer trends, the product segment appropriate for the venue, and the brand's relevance.
After applications are accepted, an evaluation is conducted based on all the listed parameters in accordance with internal regulations, and the winning companies are selected. Their products will be displayed in art pavilions in central Moscow.
This year, the art pavilions are expected to feature over 700 Moscow brands creating children's and home goods, as well as clothing, cosmetics, and much more.
"Made in Moscow" is a project promoting local brands. Today, it has over 7,500 participants, and website You can find over 36,000 products created in the capital. Entrepreneurs have access to a variety of free promotional tools provided by the city: product listings on the portal and in branded stores, mentions in the media and social media, outdoor advertising, participation in the largest city markets, fairs, and exhibitions, as well as online advertising, and much more. Join the entrepreneurial community, benefit from support measures, and showcase your products in unique art pavilions on the capital's main streets thanks to official websiteMore news about the capital's business is available on the project's pages insocial networks.
"Winter in Moscow" is the main event of the season and a key driver of the city's economy. The project unites the city and businesses, creating new opportunities for the development of tourism, trade, services, and creative industries. The project was created specifically for the convenience of entrepreneurs and effective integration with seasonal events. "Time of Business Opportunities", where you can choose the appropriate format for participation throughout the year. "Winter in Moscow" is an example of successful collaboration between the city and entrepreneurs, making the winter season not only vibrant and festive, but also economically significant for the capital.
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Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.